Healthcare Strategic Growth Blog

Your Market Demographics are Changing: Are You Ready?

Posted by Megan Reeves on Aug 17, 2021 2:11:00 PM

Access the Latest Population Data for Better Strategic Planning

By Megan Reeves

The U.S. Census Bureau recently released the 2020 Census results, triggering conversations among marketers and planners everywhere about changing market demographics. These results track the nation’s diversity and how we’re evolving.

Key takeaways from the 2020 Census include the following:

  • The non-Hispanic white population nationwide got smaller, shrinking from 196 million in 2010 to 191 million in 2020
  • Almost all of the growth of the past 10 years happened in metropolitan areas
  • The share of children in the U.S. declined because of falling birth rates, while it grew for adults, driven by aging baby boomers
  • The nation’s 7.4% growth rate over the decade, the smallest since the Great Depression, was largely propelled by a Hispanic boom
  • Among all U.S. metro areas, the fastest-growing one was in The Villages, the Florida retirement community built on former cow pastures

For healthcare business development leaders, these population shifts should be a signal that it’s time to reevaluate their own market demographics, to ensure they’re set up to adequately meet the needs of their community. 

Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to help in this endeavor.

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Tags: demographics, esri tapestry segmentation, tapestry segmentation, healthcare demographics

[Infographic] The Health of America

Posted by Gavin Chance on Dec 28, 2020 7:00:00 AM

A Look At the Healthiest and Unhealthiest ZIPs in the US

By Gavin Chance 

Even more so than in the past, health and wellness are top of mind as we begin a new year. Americans everywhere are setting New Year’s resolutions and hoping for a healthier, happier 2021.

It can be beneficial to understand the past state of our health as we collectively look to the future and make plans for improvement. This infographic shares statistics and trends about our health as a country, focusing on the following information from 2018:

  • The average amount spent on health

  • The average number of visits to the doctor

  • The number of cigarettes smoked

  • The average amount spent on prescription drugs

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Tags: data visualization, data analytics, healthcare demographics, infographic

[Infographic] The Reality of ER Wait Times

Posted by Dave Sellers on May 1, 2019 11:58:53 AM

How Long Will You Wait for Care?

By Dave Sellers

Emergency departments are responsible for about half of all hospital admissions, according to a RAND Corporation study. In fact, more people step into ERs every year, with visits hitting 136 million in 2015, up from 97 million in 1995, according to the Centers for Disease Control. Meanwhile, the number of emergency departments is down about 11% over that same time period. As a result, many people in need of emergency care are waiting longer to see a doctor.

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Tags: data visualization, data analytics, healthcare demographics, infographic

Demographic Data: From Commodity to Strategic Planning Asset

Posted by Tony Camarata on Oct 18, 2017 11:32:41 AM

Introducing Demographics for Launch Pathway

By Tony Camarata, Morgan Atkins, and Rebecca Groner

Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.

While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.

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Tags: strategic growth, demographics, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, marketing development, marketing roi, targeted marketing, launch pathway, healthcare data analytics, healthcare demographics

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