Healthcare Strategic Growth Blog

Bad Maps, Bad Maps, What’cha Gonna Do?

Posted by Jason Haley on Jul 17, 2018 7:04:52 AM

How to Create Simple, Actionable Maps that Inform Strategic Growth

By Jason Haley

A well-designed map can be an incredibly valuable tool for healthcare strategy, marketing, and planning. But sometimes, good maps can go bad; and bad maps can easily hurt more than they help. It has been a few years since our last Bad Maps” post, so let’s have some fun and learn from the cartographic missteps of others!

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Tags: maps, Mapping, healthcare mapping, healthcare map

Mapping Software: Find the Right Fit for Your Team

Posted by Jason Haley on Nov 6, 2017 9:09:16 PM

The Pros and Cons of 5 Software Solutions

By Jason Haley

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Tags: data analysis, Mapping, healthcare mapping, maps, healthcare data, healthcare data analytics

Taking The Guesswork Out of Practice Site Selection

Posted by Lee Ann Lambdin on Jul 5, 2017 11:54:41 AM

By Lee Ann Lambdin

This post was first published in 2014 on Medical Practice Insider. Click here to see the original post.

When physician practices need to open a new office, they often pick a location based on gut instinct. They could get better results with mapping technology that helps ensure that the site selected is the ideal spot for increasing revenue and market share.

In site selection, there’s a vast amount of information to analyze — and most of it comes in the form of spreadsheets that don’t offer much clarity in the decision-making process. But when all that data gets integrated into Geographic Information System (GIS) software, you can “see” the data in a variety of ways to make smarter choices.

GIS mapping makes it easy to visualize anticipated population growth by zip code, census tracts and even block groups.

Here’s a breakdown of key data visualization tool capabilities.

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Tags: site placements, GIS, healthcare mapping, Mapping

Avoid Healthcare Map Missteps by Properly Using Legends, Titles, Scale Bars, and Sources

Posted by Jason Haley on Jun 23, 2016 9:35:57 AM

Most people who see healthcare maps every day don’t give much thought to their content and cartographic execution. Titles display the purpose of a healthcare map, scale bars display distance, sources explain where the data originated, and legends identify the attributes on a map. All of these cartographic elements combined embody the important final touches that make healthcare maps readable and useful. Cartographic elements help those looking at the map understand the various layers and data without having to concentrate, ask questions, or decipher. This is why the choices made on the final touches of healthcare maps are the most essential part of the map-making process.

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Tags: Blog, geographic information systems, GIS, healthcare gis, healthcare map, healthcare mapping, Mapping, maps

Legends, Titles, Scale Bars, and Sources in Healthcare Mapping

Posted by Jason Haley on May 21, 2012 11:11:08 AM

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Tags: GIS, healthcare mapping

Healthcare Visualization: Effective Use of Color

Posted by Jason Haley on Mar 22, 2012 7:42:58 AM

This post is the third in a five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

In this post we will discuss the colors and color schemes we use in our maps at Stratasan. Color is an important part of any map.  It helps the map reader understand what is being presented, helps separate and organize different attributes, and draws the reader into the cartographic presentation.

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Tags: GIS, healthcare mapping, healthcare data, data visualization

Healthcare Mapping: Behind the Scenes of Stratasan GIS (Part II) - Base Maps

Posted by Jason Haley on Jan 19, 2012 3:25:17 AM

This post is the second in a five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

In this second entry we will discuss our uses for different base map layers in our GIS-based products.

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Tags: GIS, healthcare mapping

Healthcare Mapping: Behind the Scenes of Stratasan GIS

Posted by Jason Haley on Jan 11, 2012 9:43:19 AM

This post is the first in a  five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

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Tags: GIS, healthcare mapping

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