Adapting Your Growth Strategy to Meet the Needs of Aging and Racially and Ethnically Diverse Patient Populations
By Michael Shipley
Senior Product Manager
By Michael Shipley
Senior Product Manager
Tags: Blog, physician referral, Stratasan, strategic growth, strategic growth planning, strategic planning, data analytics, data-driven decisions, data strategy, growth planning, health care, health data, health strategist, health strategy, health system, health systems, healthcare, healthcare budget, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare strategy, healthcare systems, hospital, hospital planning, hospital strategic planning, hospital strategy, hospitals, Inpatient Statistics, markeitng, Market Share, nashville, Physicians, Population Health Management, referral data, referrals, healthcare market share, marketing research, patient population, service area growth, service line growth, strategic growth plan, physician outreach strategy, Hospital growth plan, healthcare leadership, healthcare market data, hospital growth, physician patterns, patient experience, customer experience, physician strategy, diversity, data confidence, outmigration, physician referral leakage, outpatient, HOPD, 2022, Patient Origin, Syntellis, healthcare annual planning
Tags: Blog, Stratasan, strategic planning, strategy, data, data analysis, data analytics, data-driven decisions, data strategy, growth, health, health care, health strategist, health strategy, healthcare, healthcare data, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare systems, hospital, Market Share, healthcare growth, data analyst, all-payer claims data, decision-driven decisions, data aggregation, payers, Gist
By Hank Neuhoff
For planners and marketers at small or independent hospital systems, prioritization can be one of the greatest challenges. Many who have “Marketing” in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:
Regardless of why or how things progressed in the way they did, one thing is certain; planners and marketers in these situations must be strategic in their efforts and find ways to accomplish more work with fewer resources. In this post, we’ll offer some tips and suggestions on how this can be done.
By Megan Reeves
If you’re like many Americans, you made a few New Year’s Resolutions last month [I’m drinking more water this year, for what it’s worth] and you’re likely still trying to hold onto them. The struggle to keep our resolutions is very real. In fact, 80% of resolutions don’t make it past the second week of February.
With this reality in mind, it may be time to consider a different proposition. Instead of making resolutions, what if, instead we set goals? Goals are much more actionable and specific — which is what makes them more effective — whereas resolutions tend to be broad and vague. The argument for goal setting has its place in our personal life and is entirely transferrable to the work arena as well. Specifically, for hospitals and health systems who have a strategic plan in place for 2019, goal setting will be a vital part of your success.
It has been predicted that 2019 will be marked by many changes in the healthcare industry. The progression towards more cost effective and convenient healthcare will continue to motivate mergers and acquisitions that will disrupt the status quo and alter the way consumers interface with this industry.
"In overwhelming numbers, consumers are willing to abandon old [healthcare] models for more efficient, convenient care… We are seeing this go far beyond flu shots." Ceci Connolly, managing director of PwC's Health Research Institute, said during a webinar on the study.
The shifting dynamics of healthcare will continue to drive providers of all sizes to remain flexible and open to new possibilities. Here are four ways hospitals can embrace these changes, stay competitive, and see growth in 2019.
As a healthcare strategic planner, your time is both limited and valuable. Planning departments are shrinking with the evolution of decision support departments. Strategic planners and marketers alike are facing a new reality that requires them to do more with less. Many who have planning and strategy in their title are responsible for marketing as well. This is due to one of two things:
As healthcare margins continue to tighten and consolidation remains a reality for many small hospitals, numerous marketing professionals are feeling the need to validate their impact by developing marketing strategies based on reliable, data-based intelligence. The pressure is on to stretch marketing dollars as far as possible, and it’s important for marketing outreach to be focused and data-based.
Marketers and strategic planners alike are facing a new reality that requires them to do more with less. Many who have marketing in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:
Tags: strategic growth, strategic growth planning, strategic plan, strategic planners, health strategist, healthcare planning, healthcare strategic growth, healthcare strategic planning, hospital strategic growth, hospital strategic planning, healthcare analytics partner, healthcare growth, strategic growth plan
Performing a Community Health Needs Assessment (CHNA) is more than just a practice required by law for certain hospitals. When executed well, it can also dramatically further publicity and marketing initiatives, supporting your annual planning process and enhancing the execution of your strategic growth goals.
CHNAs provide so much beneficial information that one of the nation’s largest for-profit hospitals has brought on Stratasan to execute 17 CHNAs on their behalf. These CHNAs will benefit their community outreach and population health initiatives.
Tags: Blog, chna, strategic growth, strategic planning, community health, health care, healthcare, healthcare planning, hospital planning, marketing, Population Health Management, Community Health Needs Assessment, community outreach, health needs, healthcare analytics partner, population health