Healthcare Strategic Growth Blog

3 Signs It’s Time to Revisit Your Service Area Definition

Posted by Gavin Chance on Jul 23, 2019 2:15:20 PM

Key Considerations for Proactive Healthcare Planners

By Gavin Chance

A well-defined service area assists with targeted marketing and physician business development efforts. It can also help identify who your true competitors are by service line. 

Market transitions and population shifts can alter your service area. These changes can sometimes be subtle, but still come with noteworthy effects. It’s important to pay attention to the signs that indicate change and be ready to reassess your service area definitions when appropriate. In this post, we’ll discuss three important signs to watch for.

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Tags: healthcare service area, service area, service area growth, hospital service area

Stratasan's Most Popular Blogs of 2018

Posted by Jennifer Keller on Dec 26, 2018 10:07:55 AM

We hope it’s been an incredible year of growth and learning through Stratasan's Strategic Growth blog series. We’ve learned how to apply the principles of “good strategy” to our annual planning, outlined how to achieve organizational alignment, and discussed how to thrive as an independent hospital in challenging healthcare times.

As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2018. These posts received the most hits and seemed to provide the most helpful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

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Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2018

4 Ways to Identify Service Line Opportunities

Posted by Sara Handa on Oct 16, 2018 10:27:46 PM

Drive Growth and Provide Quality Care to the Right Patients

By Sara Handa

Hospitals have long used service line development to provide easily accessible, quality care to well-defined patient populations. While vital to growth, these development efforts can be risky and often require significant time and financial investment. In order to minimize risk and expand your service offerings more effectively, hospitals need reliable, data-based intelligence to guide their efforts.

In this post, we consider four ways to identify pockets of unmet demand and consider how to add new facilities in these areas that will ultimately grow your market share and meet patient needs. We’ll highlight some common mistakes providers often make and discuss how to get a more detailed understanding of your patient population so you can focus on the right service line growth opportunities.

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Tags: growth planning, healthcare service area, healthcare service line, service area, service area growth, service line growth, hospital service area, hospital growth

How-To Guide: Defining Your Service Area

Posted by Lee Ann Lambdin on Jul 3, 2018 12:00:00 PM

By Lee Ann Lambdin and Jason Haley

Refining Your Process for Better Marketing ROI and Growth Planning Success

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends.  Defining a service area is both art and science.   In our years of working with healthcare strategists, marketers, and planners , we’ve   found that most organizations define their service areas incorrectly, often defining   them larger than th ey should.  
 
 
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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

Recognize the Impact of Your Growth Strategies in Real Time

Posted by Lee Ann Lambdin on Jan 17, 2018 10:49:16 AM

By Lee Ann LambdinTaylor Smith, and Jackie DeGroat

Why It’s Critical for Measuring Progress, Driving Growth, and Meeting Goals

A Playbook for Independent Hospitals and Small Health Systems

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Most marketing, strategic planning, and physician relations teams recognize the value of tracking the ROI of their outreach efforts, but it's challenging to do. This is especially true for independent hospitals and small health systems.

But for these smaller healthcare providers, it's especially important that they strategize and track success in tandem, because they don't have the money or bandwidth to duplicate efforts, nor the support of a corporate office or hospital support center.

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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

Top 5 Most Popular Strategic Growth Blog Posts of 2017

Posted by Jennifer Keller on Dec 26, 2017 9:06:57 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

Read More

Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2017

The Art (and Science) of Defining a Service Area

Posted by Lee Ann Lambdin on Jan 24, 2017 10:06:00 AM

by Lee Ann Lambdin and Jason Haley

How to Define a Service Area

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied. There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends. Defining a service area is both art and science.

In our years of working with healthcare strategists, marketers, and planners, we’ve found that most organizations define their service areas incorrectly, often defining them larger than they should. In this post, we'll discuss best practices and highlight the pros and cons of different methods of defining a service area.

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Tags: GIS, healthcare service area, service area

Top 5 Popular Strategic Growth Blog Posts from 2016

Posted by Jennifer Keller on Dec 27, 2016 2:09:09 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

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Tags: Blog, physician relations, strategic growth, 2016, demographics, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, healthcare customer, healthcare patient, healthcare service area, marketing roi, patient population, physician recrutiment, service area

5 Key Considerations for Hospital Service Area Growth

Posted by Morgan Atkins on Oct 25, 2016 12:14:30 PM

The pressure to compete and expand market share is at an all-time high for hospitals and health systems. Providers in many markets are feeling the impact of reduced patient payments, competitor maneuvers, and new market entrants. Looking for new opportunities for service area growth, hospitals and health systems often rely on their instincts, local knowledge, or attempt to draw guidance from raw market data. Too often, these tactics lead to frustrating endsgrowth plans that prove unsuccessful and year-end budget frustration.

 

New, trackable strategies must be enacted for the growth and change that is needed. Consideration of these five key areas will allow your hospital or health system to identify the best potential opportunities within a service area and guide your team toward more productive growth strategy and planning.

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Tags: Blog, strategic planning, demonstration, health care, healthcare, Market Share, market share, healthcare market share, healthcare service area, market share growth, service area growth

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