Healthcare Strategic Growth Blog

Your Budget Has Been Slashed! Now What?

Posted by Lee Ann Lambdin on Sep 20, 2021 4:46:32 PM

How to Succeed in the Midst of Challenging Dynamics

By Lee Ann Lambdin

Note: This post is an excerpt from my SHSMD 2021 conference presentation. You can download the slide deck from this presentation here.

It’s true, the COVID-19 pandemic has been unlike anything our healthcare system has seen in recent history. In many cases, teams have been short-staffed and budget dollars reallocated. How can growth departments rebound from such challenges, often with no additional resources? By learning from those familiar with overcoming similar obstacles. 

Staying nimble and adaptable in the face of challenges is something many veterans know how to do well. Experienced leaders are accustomed to making adjustments when there are unplanned changes, budget reductions, or higher demands on the same few resources. 

Over the past year, I’ve worked alongside and advised numerous Stratasan clients as they’ve navigated shifting priorities and supported their staff through COVID-19 related challenges. In this post, I’ll share how I’ve seen these hospitals respond and how we can all learn from their experiences.

I’ll also share some of Stratasan’s story of rebounding from loss. I’ll provide some of the insights we’ve learned on how to focus priorities, make risk/reward calculations, and automate more.

Read More

Tags: strategic planning, healthcare strategic planning, SHSMD, COVID-19, SHSMD21

[Part 3] Looking Ahead: Successful Strategic Planning After COVID-19

Posted by Lee Ann Lambdin on Mar 22, 2021 10:56:53 AM

Tools to Revive your Planning Strategy 

By Lee Ann Lambdin 

With this final post in our series on how to adjust and renew your approach to strategic planning in the wake of COVID-19, we’re discussing what tools you can utilize to support your efforts. If you missed the first two posts, click here to learn how to effectively use 2020 data, and here for suggestions on how to refocus priorities upended by COVID-19.

If you’re at the point of revisiting your 2021 strategy, or taking steps to set the course for what strategy should look like post-COVID, then the tools shared in this post will help you along the way.

Read More

Tags: strategic planning, healthcare strategic planning, hospital strategic planning, COVID-19

[Part 2] Looking Ahead: Successful Strategic Planning After COVID-19

Posted by Lee Ann Lambdin on Mar 9, 2021 2:00:34 PM

How to Refocus Priorities Upended by COVID-19

By Lee Ann Lambdin 

In our first edition of this blog series, Evaluating 2020 Data—Is It Useful or Not? we discussed how to approach and make sense of 2020 data and use it for strategic planning. In this post, we’ll build upon that idea and consider how strategic planners can adjust and refocus their priorities after a disruption of such magnitude as COVID-19.

How can strategic planners start again? By moving forward in the face of many unknowns and building a new strategy based on a year of data irregularities. The insights shared here will hopefully provide a starting point to do so.

Read More

Tags: strategic planning, healthcare strategic planning, hospital strategic planning, COVID-19

Quiz: How Strong is Your Strategic Planning Process?

Posted by Lee Ann Lambdin on Jan 12, 2021 1:20:00 PM

Does your hospital have a good strategic planning process in place? How frequently is the plan updated and does it impact your day-to-day work and growth planning? Take this short quiz and find out how your team is doing with strategic planning!

With this quiz, you'll receive:

  • Immediate feedback as to how good your team is at strategic planning
  • Tips and best practices for improving your strategic planning process
  • Insights about the value of strategic planning to meet growth, quality, service, and physician relations goals
Read More

Tags: strategic planning, healthcare strategic planning, hospital strategic planning

Show Me the Money: The Finances of Strategic Planning

Posted by Aaron Frazier on Feb 25, 2020 5:47:00 PM

Why it’s Critical for Planners to Keep Budget Top-of-Mind

By Aaron Frazier

As strategic planners set their course for growth in the new year, it’s critical for finances to be top-of-mind. Often, the budget isn’t always a primary focus for planners, who are more locked in on market share and growth opportunities. But it’s an important step worth remembering and in this post, we’ll discuss why. We’ll review the following two areas of consideration:

  • Do you have all the resources you need to fulfill your plan? If not, what will the cost be to acquire the necessary resources?
  • Will the new idea you have planned be profitable? Is it worth the financial risk?

Mindful examination of these questions on the front end will pay off through the year. You’ll hit fewer roadblocks and see more success as you execute upon your growth goals and ideas.

Read More

Tags: strategic planners, strategic planning, healthcare strategic planning, Finances

How Healthcare Marketing and Planning Teams Can Prove Their Value

Posted by Jennifer Keller on Oct 15, 2019 8:00:57 PM

Become Your Own Best Advocate with Trackable, Data-Based Reporting

By Jennifer Keller

As with any area in business, marketers and strategic planners must be able to prove the value of their work to leadership. Yet with their reputation as a cost center, these teams feel more pressure to demonstrate positive financial impact. Essentially, marketers and planners must be adept at marketing their own achievements if they want to gain approval for new initiatives and see their budgets grow year over year. This is particularly true in healthcare, where budgets are tightening and facing closer scrutiny.

In this post, we’ll discuss tools and strategies that healthcare marketers and planners can employ to show they are valuable contributors to growth. We’ll also cover some real-world examples of teams facing common challenges finding success, proving their worth, and driving growth. Let’s dig into two key ways to make your team indispensable.

Read More

Tags: healthcare marketing, healthcare strategic planning, hospital strategic planning, marketing, marketing roi, hosptial marketing

Quiz: Uncover Tools to Support Your Growth Opportunities

Posted by Rebecca Groner on Feb 13, 2019 10:19:24 AM

Identify How Stratasan’s Software Can Most Effectively Meet Your Needs

Is your team equipped with the right tools to analyze data and execute your strategic plan? Do you have access to the expertise you need when looking to identify growth opportunities? Take this short quiz and identify which tools and services can improve your team alignment and promote strategic thinking.

With this quiz you'll receive:

  • Immediate feedback about which of Stratasan's software and services are the right fit for your needs
  • Answers about where to turn for improved data intelligence
  • Insights about how to more effectively align your team and see growth results
Read More

Tags: strategic growth, strategic planning, data analysis, healthcare strategic planning, hospital strategic planning

How to Rock Your Next Strategy Meeting

Posted by Rebecca Groner on Aug 21, 2018 10:45:20 PM

Create Stress-Free, Data-Based Presentations

By Rebecca Groner and Tony Camarata

When you’re on a roll in the middle of a presentation, but get interrupted by a clarifying question—or realize you forgot a slide—you wish you could go back in time to fix it. Making sure all the right information is in your presentation is a difficult task in of itself, but the stress and anxiety that can come with presenting data to the C-suite can create an extra barrier to presentation success.

In this post, we discuss how to more effectively engage your team in strategy meetings and how to integrate new features available in Storyboards to do so. We’ll provide insight into why we designed these updates and how they work together to take the stress out of strategic planning presentations.

Read More

Tags: strategic positioning, healthcare strategic growth, healthcare strategic planning, hospital strategic growth, presentations, data presentation, live meeting facilitation, storyboards, strategy meeting

The Inside Story on State and All-Payer Claims Data

Posted by Tony Camarata on Jun 19, 2018 3:14:18 PM

Why You Need Both for Growth Planning and Physician Relations

By Haley Attridge, Tony Camarata, Rebecca Groner, Lee Ann Lambdin, and Dave Sellers

Every hospital and healthcare system looking to grow could benefit from reliable, clean, and standardized healthcare patient data. It’s critical for strategic planners and physician liaisons, in particular, to have access to data they can trust when looking to expand offerings, build physician relationships, and improve accessibility to care for their service area.

We recently compared state and CMS datasets and discussed how to sort through the complexities of both to extract valuable insights. If you missed that post, we encourage you to check it out, here.

In this post, we’re analyzing state and all-payer claims data. We’ll explore how these datasets differ, why they differ, and how, when armed with insights from both datasets, planners and liaisons can gain a more complete picture of the opportunities within their market.

Read More

Tags: strategic growth, data, data processing, data strategy, health data, healthcare data, healthcare strategic planning, state data, all-payer claims data, apcd

3 Things Healthcare Strategic Planners Need to STOP Doing, ASAP!

Posted by Lee Ann Lambdin on Oct 31, 2017 3:27:38 PM

By Lee Ann Lambdin

As a healthcare strategic planner, your time is both limited and valuable. Planning departments are shrinking with the evolution of decision support departments. Strategic planners and marketers alike are facing a new reality that requires them to do more with less. Many who have planning and strategy in their title are responsible for marketing as well. This is due to one of two things:

  • Either there was never a planning position at all or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function. This is often the case in small systems and independent hospitals, where one person is faced with juggling multiple roles.
Read More

Tags: strategic planners, data analysis, growth planning, healthcare planning, healthcare strategic planning, Hospital growth plan

Subscribe to Email Updates

Most Popular Posts