Healthcare Strategic Growth Blog

Best Practices in Physician Relations

Posted by Lee Ann Lambdin on Jun 11, 2018 10:41:00 AM

Interviews with: Mitzi Kent and Dustie Maguire

Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.

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Tags: Blog, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, Physicians, referrals, strategic growth, strategic positioning

Fostering Innovation: Creating a Workplace Culture Open to Change

Posted by Morgan Atkins on Jan 9, 2018 3:19:16 PM

Practical Tips for Maintaining a Growth Mindset in your Organization

By Morgan Atkins

Stratasan understands how paramount change is to progress. We strive to be trailblazers in the healthcare space, developing innovative tools and services that address our clients' growth goals. The best way we can effectively lead our clients and provide value is by innovative thinking that challenges the status quo. Our goal is to empower our customers with the strategies that will equip them to more effectively face a challenging and ever-evolving healthcare industry.

At the heart of innovation is the ability to reframe your perspective. Henry Ford once said "If I had asked people what they wanted, they would have said faster horses." Often, the question itself limits what you think the possibilities are. If you have an open mind about the possibilities, you maximize your chances of building effective and unexpected solutions.

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Tags: hospital growth, core values, development, healthcare leadership, leadership, change, healthcare trends, healthcare growth, working smarter, strategy, strategic planning, strategic growth planning, healthcare strategy, growth, growth planning

How to Achieve Maximum Patient Retention

Posted by Lee Ann Lambdin on Aug 29, 2017 9:11:53 PM

Why Patient Loss is More than a Calculation of Supply and Demand

By Lee Ann Lambdin and Jackie DeGroat

As you read in a previous blog, a Community Physician and Provider Demand Analysis is essentially a math problemdetermine supply, determine demand, and subtract. Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.

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Tags: healthcare physician strategy, patient loss, physician retention, healthcare strategy, healthcare strategic planning, healthcare strategic growth, healthcare data analytics, physician outreach strategy, physician recruitment, physician tool, physician liaision, physician liaison

A Straightforward Approach to Avoiding Patient Loss

Posted by Lee Ann Lambdin on Jun 13, 2017 8:15:00 AM

Why Having the Right Number of Physicians is Key to Retaining Your Patients

By Lee Ann Lambdin and Jackie DeGroat

Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.

According to the Association of American Medical Colleges, patient demand is surpassing physician supply. In other words, there are more patients needing care than there are physicians practicing medicine. Hospitals that conduct a community physician and provider demand analysis, sometimes known as a Physician Demand Estimator or Medical Staff Development Planning, will be armed with the right intelligence to effectively recruit for the appropriate specialists needed in their service area.

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Tags: healthcare physician strategy, patient loss, physician retention, healthcare strategy, healthcare strategic planning, healthcare strategic growth, healthcare data analytics, physician outreach strategy, physician recruitment, physician tool, physician liaision, physician liaison

Tracking Physician Referrals: Why Lengthy Wait Times for Specialist Referrals Should Affect Your Strategy

Posted by Jackie DeGroat on Jan 9, 2017 10:29:19 PM

When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition. 

These lengthy wait times canand shouldalso drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.

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Tags: Blog, health care, healthcare, healthcare physician strategy, healthcare strategy, physician liaison, physician outreach strategy, physician referral, physician referral tool, physician relations, physician patterns

A Comprehensive Approach to Service Line Growth: Recorded Webinar

Posted by Jennifer Keller on Dec 19, 2016 2:33:33 PM

Have you been tasked with the growth of a particular service line or want to reach a larger population with your services?

If so, you don’t want to miss this recorded webinar session!

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Tags: Blog, health care, healthcare, healthcare service area, healthcare strategic growth, healthcare strategy, patient volume, service line growth, strategic growth, strategic planning, webinar

Integrating a CHNA into Your Strategy: Recorded Webinar

Posted by Jennifer Keller on Dec 13, 2016 9:57:16 AM

 Are you looking to improve your community relationships while positively impacting the health of the population in your service area?

If so,  you don’t want to miss this recorded webinar session!

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Tags: Blog, chna, community health, health care, healthcare, healthcare strategic growth, healthcare strategy, population health, strategic growth, strategic planning, webinar

The Data Doesn't Lie: Things Data Will Tell You That Doctors Won't

Posted by Sean Conway on Oct 10, 2016 8:03:37 PM

As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source, a trustworthy physician referral tool, and a system for tracking and measuring initiatives, your strategy will lack the full depth of understanding needed to meet your annual growth goals.

The goals of a Physician Relations program are to:

  • Promote physician engagement in order to grow volume in alignment with the hospital's strategic plan.
  • Engage and connect physicians to other physicians and to support key hospital services.
  • Unearth any quality, customer service, or access issues physicians may be experiencing.
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Tags: Blog, health care, health system, healthcare, healthcare strategy, hospital strategy, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, Physicians, strategic growth, strategic planning, physician patterns

Stratasan’s Data Processing Services: A Strategic Growth Focus

Posted by Mike McDonald on Sep 6, 2016 10:42:21 PM

By Mike McDonald *

We’ve previously discussed the importance of the DIKW pyramid and how Stratasan uses this philosophy to help our healthcare partners make better strategic growth decisions. In this post, we will further unpack Stratasan’s data processing service and walk you through the technical aspects of how we turn raw data into actionable intelligence.

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Tags: Blog, data processing, data strategy, health care, healthcare, healthcare strategic growth, healthcare strategic planning, healthcare strategy, strategic growth, strategic growth planning, strategic planning

Social Media and Healthcare: Which Hospitals Are Doing it Right?

Posted by Jennifer Keller on Aug 29, 2016 9:37:35 PM

It’s no secret that the way consumers interact with the healthcare industry is undergoing an unprecedented change. One of the many new realities for hospitals and healthcare systems is the importance of a positive and active social media presence. Tech-savvy consumers are increasingly aware of the power they hold to influence hospital behavior through social sharing. The online world opens the door for positive or negative expression about a healthcare experience.

 

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Tags: Blog, health care, healthcare, healthcare strategy, marketing, social, social media, social outreach

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