By Lee Ann Lambdin and Monika O’Clair
Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, service area growth, data analyst, healthcare analyst, success story
Recognize the Impact of Your Growth Strategies in Real Time
By Lee Ann Lambdin, Taylor Smith, and Jackie DeGroat
Why It’s Critical for Measuring Progress, Driving Growth, and Meeting Goals
A Playbook for Independent Hospitals and Small Health Systems
Most marketing, strategic planning, and physician relations teams recognize the value of tracking the ROI of their outreach efforts, but it's challenging to do. This is especially true for independent hospitals and small health systems.
But for these smaller healthcare providers, it's especially important that they strategize and track success in tandem, because they don't have the money or bandwidth to duplicate efforts, nor the support of a corporate office or hospital support center.
Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst
12 Productivity Tips for Busy Healthcare Professionals
Time is everything.
Regardless of the size of your organization or your position, it’s a reality in healthcare today that your job will require you to wear many hats and to work smarter, not harder. You may find yourself responsible for multiple departments or teams in several different locations. Maybe your organization has experienced a merger and you are now involved in marketing, business development, and strategic planning. Whatever the case may be, it’s critical now more than ever that you master the skills of productivity and time management, finding resourceful ways to be more effective with your limited time.
Tags: Blog, strategic planning, health care, healthcare, healthcare professional, productivity, time management
Top 5 Most Popular Strategic Growth Blog Posts of 2017
We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.
If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.
Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2017
5 Ways to Increase Organizational Alignment: It Starts with Data
Here’s a look at how to improve your hospital’s organizational alignment from top to bottom and why getting this right could be the key to meeting your annual strategic goals.
Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare strategic growth, alignment
Karaoke at SHSMD 2017: Song Recommendations and Advice for Killing It On Stage
By Drake Jarman
Tonight is the last night of SHSMD Connections 2017 and you won’t see your conference friends for a year. What better way to end things on a high note than by taking the karaoke stage at the Block Party at Universal Studios City Walk?
Based in Nashville, TN, often referred to as “Music City,” we at Stratasan love our karaoke. While we may not be nearly as talented as our neighbors in “the biz,” we never miss an opportunity to channel our inner Taylor Swift.
Tags: conference, healthcare, healthcare conference, SHSMD, shsmd17, healthcare meetings, meetings, nightlife, orlando, karaoke
Session Summary: Physician Relations Inside and Out—Launching and Fueling Your Program for the Long Haul
By Sean Conway
The first day of SHSMD Connections 2017 was jam-packed with excellent educational opportunities, just as you would expect. The SHSMD website promises a conference that will equip healthcare professionals with the information and resources needed to face the rapidly evolving future of healthcare, head-on. Day one of the main educational sessions lived up to this commitment.
The “Physician Relations Inside and Out” session was a perfect example of an instructional, learning opportunity created with future growth in mind. Carol Koenecke-Grant of Valley Health System has built a physician relations program from the ground up, using a well-planned strategy. In this session, she shared how to develop a business plan integrating communication best practices, gain ongoing access to physicians, and deliver results.
Tags: physician liaison, physician relations, conference, healthcare, healthcare conference, physician liaision, SHSMD, healthcare physician strategy, shsmd17, healthcare meetings, meetings
Top 5 Nightlife Destinations at SHSMD 2017 Orlando
By Sean Conway
You’ve made it to SHSMD Connections 2017, congrats! While your main goal over the next few days will be to make lasting connections with some of the estimated 1,400+ healthcare professionals on-site and attend as many sessions and keynotes as possible, it’s not a bad idea to plan a few after-hours activities as well. Take advantage of the Orlando nightlife to bond with co-workers or mingle and connect with other SHSMD attendees.
Tags: conference, healthcare, healthcare conference, SHSMD, shsmd17, healthcare meetings, meetings, nightlife, orlando
SHSMD 2017 Session Summary: Facilitation Bootcamp for Healthcare Strategists
No surprise for a conference with a primary focus on education, SHSMD Connections 2017 kicked off with a couple of day-long intensive sessions. These focused learning programs are designed specifically to develop key skills identified in SHSMD’s Bridging Worlds: The Future Role of the Healthcare Strategist.
Tags: strategic growth, conference, healthcare, healthcare conference, healthcare strategic growth, SHSMD, shsmd17, healthcare meetings, meetings
Make the Most of SHSMD 2017: 5 Tips to Maximize Your Time
The Society of Healthcare Strategy & Market Development (SHSMD) annual conference is the biggest healthcare strategy conference nationwide. As stated on their website, it is “the premier conference for healthcare marketing, public relations and communications, and strategic planning professionals.” Headed into its 21st year, SHSMD Connections 2017 is taking place September 24 - 27 in Orlando, FL.
With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, this conference can easily be an enriching experience for attendees, but it can also feel like you’re drinking from a firehose.
Tags: strategic growth, strategic growth planning, conference, healthcare, healthcare conference, healthcare strategic growth, SHSMD, analytics partner, service area growth, shsmd17