Adapting Your Growth Strategy to Meet the Needs of Aging and Racially and Ethnically Diverse Patient Populations
By Michael Shipley
Senior Product Manager
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Tags: Blog, physician referral, Stratasan, strategic growth, strategic growth planning, strategic planning, data analytics, data-driven decisions, data strategy, growth planning, health care, health data, health strategist, health strategy, health system, health systems, healthcare, healthcare budget, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare strategy, healthcare systems, hospital, hospital planning, hospital strategic planning, hospital strategy, hospitals, Inpatient Statistics, markeitng, Market Share, nashville, Physicians, Population Health Management, referral data, referrals, healthcare market share, marketing research, patient population, service area growth, service line growth, strategic growth plan, physician outreach strategy, Hospital growth plan, healthcare leadership, healthcare market data, hospital growth, physician patterns, patient experience, customer experience, physician strategy, diversity, data confidence, outmigration, physician referral leakage, outpatient, HOPD, 2022, Patient Origin, Syntellis, healthcare annual planning
See Better Results with A Year-Round Planning Process
By Jason Moore
Hospitals have traditionally created an annual strategic plan as a roadmap for achieving growth goals. While still an important step in the growth process, it's becoming clear that a stand alone annual plan won't cut it in today's healthcare world.
This annual routine has been driven by annual data reporting—a factor that is changing due to increased adoption of the frequently updated all-payer claims data (APCD). Stratasan’s APCD updates monthly, for example, allowing for more frequent market reporting that can lead to plan adjustments.
There is also reason to believe that plans are more widely adopted when more members of the organization are invested in the process. This can be a difficult change in mindset for organizations accustomed to planning that takes place only at the c-suite level.
How can hospitals shift to take advantage of more readily available data insights and make changes that will ensure greater adoption? The answer is an iterative planning process that invites organization-wide input and applies data-backed market insights.
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Tags: strategic growth, strategic growth planning, strategic plan, strategic planners, strategic planning, hospital strategic growth, strategic growth plan, Hospital growth plan, hospital growth
A HealthRedesigned Podcast
By Jason Moore
The rapid progression of healthcare means it’s more important than ever for hospitals to understand how they should evolve. The need for the right data to make the best strategic decisions possible has become a critical component to growth.
Through our applications and our services, Stratasan makes it easier for hospitals and healthcare systems to turn their data into intelligence and make data-based decisions that’ll help them grow strategically and stay competitive.
I recently chatted with Jon Lay, Founder at Hanno, and discussed these ideas, which were recorded in this podcast conversation.
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Tags: healthcare analytics partner, healthcare growth, healthcare patient, strategic growth plan, Hospital growth plan, healthcare market data, healthcare data analytics, hospital growth, podcast, growth mindset
Overcome Market Share Myths and Kickstart Growth
It is true that patients will go to the hospital closest to them IF all other factors are equal. But the reality is — all other factors are typically not equal. Here’s what we’ve found to be true when it comes to driving hospital volume:
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Tags: hospital strategic growth, hospital strategic planning, hospital strategy, Hospital growth plan, hospital service area, hospital volume, hospital growth
As a healthcare strategic planner, your time is both limited and valuable. Planning departments are shrinking with the evolution of decision support departments. Strategic planners and marketers alike are facing a new reality that requires them to do more with less. Many who have planning and strategy in their title are responsible for marketing as well. This is due to one of two things:
- Either there was never a planning position at all or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
- Or, the planning position was eliminated over time and the function was consolidated with the marketing function. This is often the case in small systems and independent hospitals, where one person is faced with juggling multiple roles.
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Tags: strategic planners, data analysis, growth planning, healthcare planning, healthcare strategic planning, Hospital growth plan
Is 30% market share "good"? 50%? How about 75%?
What should be your target market share?These are questions that Strategic Planners and Hospital CEOs wrestle with. With decades of strategic planning expertise, we have gut feelings when we get to know a market what a target should be. This article outlines both that gut feel and a mathematical model to help select a target.
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Tags: strategic planning, Market Share, healthcare market share, market share growth, Hospital growth plan
