Like any big conference, attending the Society of Healthcare Strategy & Market Development (SHSMD) Connections can be an overwhelming experience. Headed into its 20th year as an event, SHSMD Connections 2016 is taking place September 11 - 14 in Chicago. With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, it’s easy to see how this could be an enriching experience, but it can also feel like you’re drinking from a firehose.
