Healthcare Strategic Growth Blog

The Annual Strategic Plan is Dead

Posted by Jason Moore on Apr 23, 2019 9:32:53 PM

See Better Results with A Year-Round Planning Process

By Jason Moore

Hospitals have traditionally created an annual strategic plan as a roadmap for achieving growth goals. While well-intentioned and inspiring, this form of planning often fails to produce meaningful results, leading many to question its value. Why repeat a process that doesn’t produce strong results?

Additionally, this routine is greatly driven by annual data reporting—a factor that is changing due to increased adoption of the more frequently updated all-payer claims data (APCD). Stratasan’s APCD updates monthly, for example, allowing for more frequent market reporting that can lead to plan adjustments.

There is also reason to believe that plans will be more widely adopted when more members of the organization are invested in the process. This can be a difficult change in mindset for organizations accustomed to planning that takes place only at the c-suite level.

How can hospitals shift to take advantage of more readily available data insights, ensure greater adoption, and see system growth? The answer is an iterative planning process that invites organization-wide input and applies data-backed market insights.

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Tags: strategic growth, strategic growth planning, strategic plan, strategic planners, strategic planning, hospital strategic growth, strategic growth plan, Hospital growth plan, hospital growth

How to Create a Physician-Focused Growth Strategy

Posted by Jackie DeGroat on Apr 2, 2019 1:59:20 PM

Drive More Patient Volume and Improve Your Bottom Line

By Jackie DeGroat and Megan Reeves

Here’s something you already know: hospitals need physicians in order to drive patient volume. Opening a new service line or expanding an existing one is dependent on successful physician recruitment.

What you may not fully understand is how to involve physicians in a way that engages them at a strategic level. It can be a challenge to incorporate their input, even when you know it’s important to do so. And it can be a particularly difficult prospect for hospitals who have not prioritized this approach in the past, as it means a change to the status quo.

But the reality is that involving physicians in your planning can improve their connection to your hospital and their loyalty to your mission, vision, and values. It can also increase their buy-in, leading them to be more productive and willing participants in service line growth. Additionally, physicians have a firsthand understanding of your patient’s needs. Their input into your strategic growth strategy can lead to better alignment with the needs of your market.

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Tags: physician relations, strategic growth, strategic growth planning, hospital strategic growth, physician recrutiment, strategic growth plan, healthcare physician strategy

How to Rock Your Next Strategy Meeting

Posted by Rebecca Groner on Aug 21, 2018 10:45:20 PM

Create Stress-Free, Data-Based Presentations

By Rebecca Groner and Tony Camarata

When you’re on a roll in the middle of a presentation, but get interrupted by a clarifying question—or realize you forgot a slide—you wish you could go back in time to fix it. Making sure all the right information is in your presentation is a difficult task in of itself, but the stress and anxiety that can come with presenting data to the C-suite can create an extra barrier to presentation success.

In this post, we discuss how to more effectively engage your team in strategy meetings and how to integrate new features available in Storyboards to do so. We’ll provide insight into why we designed these updates and how they work together to take the stress out of strategic planning presentations.

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Tags: strategic positioning, healthcare strategic growth, healthcare strategic planning, hospital strategic growth, presentations, data presentation, live meeting facilitation, storyboards, strategy meeting

True or False: Patients Go to The Hospital Closest to Them

Posted by Lee Ann Lambdin on Nov 14, 2017 9:35:19 PM

Overcome Market Share Myths and Kickstart Growth

By Lee Ann Lambdin

It is true that patients will go to the hospital closest to them IF all other factors are equal.  But the reality is — all other factors are typically not equal. Here’s what we’ve found to be true when it comes to driving hospital volume:

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Tags: hospital strategic growth, hospital strategic planning, hospital strategy, Hospital growth plan, hospital service area, hospital volume, hospital growth

Overcoming Consolidation Challenges for Healthcare Marketing and Strategic Planning

Posted by Lee Ann Lambdin on Jun 6, 2017 8:15:00 AM

Maintain a Growth Mindset in the Face of Tightening Margins and Shrinking Departments

By Lee Ann Lambdin

As healthcare margins continue to tighten and consolidation remains a reality for many small hospitals, numerous marketing professionals are feeling the need to validate their impact by developing marketing strategies based on reliable, data-based intelligence. The pressure is on to stretch marketing dollars as far as possible, and it’s important for marketing outreach to be focused and data-based

Marketers and strategic planners alike are facing a new reality that requires them to do more with less. Many who have marketing in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:

  • Either there was never a planning position or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function.
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Tags: strategic growth, strategic growth planning, strategic plan, strategic planners, health strategist, healthcare planning, healthcare strategic growth, healthcare strategic planning, hospital strategic growth, hospital strategic planning, healthcare analytics partner, healthcare growth, strategic growth plan

How to Drive ROI: Creating Marketing Campaigns that Work

Posted by Jennifer Keller on Oct 17, 2016 10:28:15 PM

Mass marketing, shotgun marketing, spray and pray marketingcall it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.

Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.

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Tags: Blog, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, hospital strategic growth, marketing, marketing research, service line growth, targeted marketing

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