Stratasan Blog

True or False: Patients Go to The Hospital Closest to Them

Posted by Lee Ann Lambdin on Nov 14, 2017 9:35:19 PM

Overcome Market Share Myths and Kickstart Growth

By Lee Ann Lambdin

It is true that patients will go to the hospital closest to them IF all other factors are equal.  But the reality is — all other factors are typically not equal. This is why hospitals must focus on distance, along with several other factors, when they work toward driving growth.

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Tags: hospital strategic growth, hospital strategic planning, hospital strategy, Hospital growth plan, hospital service area, hospital volume, hospital growth

Live Facilitation of Strategy Meetings

Posted by Tony Camarata on Jul 11, 2017 2:32:47 PM

By Tony Camarata

Has this ever happened to you? You walk into a strategy meeting with your strategic plan, ready to plan for the future, but walk out with long list of to-dos instead? The meeting that was supposed to be used to chart your future growth strategy is spent asking and atempting to answer questions about past performance. Your organization’s key stakeholders need to know more insight into certain figures and also have requested intelligence that wasn’t prepared in advance, but they are not the right audience to jump into Excel pivot tables.

Launch Pathway’s Storyboards will eliminate this problem with live meeting facilitations.

Launch Pathway is a data visualization tool that lives on top of state data. The Storyboards feature enables you to take snapshots of market share, service lines, payor mix, and maps of your facility and add them to presentation-ready decks within minutes, all within the application.

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Tags: strategic planning, data visualization, hospital strategic planning, maps, data presentation

Overcoming Consolidation Challenges for Healthcare Marketing and Strategic Planning

Posted by Lee Ann Lambdin on Jun 6, 2017 8:15:00 AM

Maintain a Growth Mindset in the Face of Tightening Margins and Shrinking Departments

By Lee Ann Lambdin

As healthcare margins continue to tighten and consolidation remains a reality for many small hospitals, numerous marketing professionals are feeling the need to validate their impact by developing marketing strategies based on reliable, data-based intelligence. The pressure is on to stretch marketing dollars as far as possible, and it’s important for marketing outreach to be focused and data-based

Marketers and strategic planners alike are facing a new reality that requires them to do more with less. Many who have marketing in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:

  • Either there was never a planning position or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function.
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Tags: strategic growth, strategic growth planning, strategic plan, strategic planners, health strategist, healthcare planning, healthcare strategic growth, healthcare strategic planning, hospital strategic growth, hospital strategic planning, healthcare analytics partner, healthcare growth, strategic growth plan

Webinar: Comparative Hospitals

Posted by The Stratasan Team on Feb 3, 2014 12:13:05 PM

Hospital Strategic Planning: Comparative Hospitals
Speaker: Lee Ann Lambdin, VP of Strategic Planning - Stratasan

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Tags: ACA, events, Healthcare Market Research, healthcare strategic planning, hospital strategic planning, hospital strategy, Inpatient Statistics, market share, Marketplace, Population Health Management

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