Healthcare Strategic Growth Blog

7 Steps to a Sustainable, High-Impact Patient Experience Model

Posted by Lessie C. Poyner on Mar 20, 2018 7:30:00 PM

Establish a Patient-Focused Culture and Drive Growth

By Lessie C. Poyner

In the past decade, patient experience has been a game changer for providers looking to surpass the competition and increase community impact. “Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand, and boosting utilization of hospital services through increased referrals to family and friends,” states a recent report from the Deloitte Center for Health Solutions.

Fostering positive customer experience is the secret sauce for any organization. While different terminology is used across industries, the concept is the same: focus on delighting the people you are serving. As a healthcare provider, arming oneself with an understanding of what an excellent patient experience looks like will be a key component to meeting your hospital’s long term goals.

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Tags: hospital strategy, healthcare patient, hospital growth, employee experience, patient experience, customer experience

True or False: Patients Go to The Hospital Closest to Them

Posted by Lee Ann Lambdin on Nov 14, 2017 9:35:19 PM

Overcome Market Share Myths and Kickstart Growth

By Lee Ann Lambdin

It is true that patients will go to the hospital closest to them IF all other factors are equal.  But the reality is — all other factors are typically not equal. Here’s what we’ve found to be true when it comes to driving hospital volume:

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Tags: hospital strategic growth, hospital strategic planning, hospital strategy, Hospital growth plan, hospital service area, hospital volume, hospital growth

The Data Doesn't Lie: Things Data Will Tell You That Doctors Won't

Posted by Sean Conway on Oct 10, 2016 8:03:37 PM

As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source, a trustworthy physician referral tool, and a system for tracking and measuring initiatives, your strategy will lack the full depth of understanding needed to meet your annual growth goals.

The goals of a Physician Relations program are to:

  • Promote physician engagement in order to grow volume in alignment with the hospital's strategic plan.
  • Engage and connect physicians to other physicians and to support key hospital services.
  • Unearth any quality, customer service, or access issues physicians may be experiencing.
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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, strategic growth, strategic planning, health care, health system, healthcare, healthcare strategy, hospital strategy, Physicians, physician patterns

Physician Relations: YOU are the Market Expert

Posted by Jennifer Keller on Dec 18, 2015 9:21:55 PM

by Tony Camarata

The relationship between physicians and provider facilities is impacting much of the changing landscape of healthcare. Physician Liaisons are the face, voice, and ears of this demanding effort. Tasked with building relationships that will drive growth and revenue, this position needs the support of directionally correct, objective data that can support and enhance their market  assessments. After all, as the Physician Liaison, you are the market expert.

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Tags: physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, health care, health strategy, health system, healthcare strategy, hospital strategy, pathways, physician patterns

Webinar: Comparative Hospitals

Posted by The Stratasan Team on Feb 3, 2014 12:13:05 PM

Hospital Strategic Planning: Comparative Hospitals
Speaker: Lee Ann Lambdin, VP of Strategic Planning - Stratasan

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Tags: ACA, events, Healthcare Market Research, healthcare strategic planning, hospital strategic planning, hospital strategy, Inpatient Statistics, market share, Marketplace, Population Health Management

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