Interviews with: Mitzi Kent and Dustie Maguire
Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.
Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals
In the past decade, patient experience has been a game changer for providers looking to surpass the competition and increase community impact. “Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand, and boosting utilization of hospital services through increased referrals to family and friends,” states a recent report from the Deloitte Center for Health Solutions.
Fostering positive customer experience is the secret sauce for any organization. While different terminology is used across industries, the concept is the same: focus on delighting the people you are serving. As a healthcare provider, arming oneself with an understanding of what an excellent patient experience looks like will be a key component to meeting your hospital’s long term goals.
Tags: hospital strategy, healthcare patient, hospital growth, employee experience, patient experience, customer experience
It is true that patients will go to the hospital closest to them IF all other factors are equal. But the reality is — all other factors are typically not equal. Here’s what we’ve found to be true when it comes to driving hospital volume:
Tags: hospital strategic growth, hospital strategic planning, hospital strategy, Hospital growth plan, hospital service area, hospital volume, hospital growth
As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source, a trustworthy physician referral tool, and a system for tracking and measuring initiatives, your strategy will lack the full depth of understanding needed to meet your annual growth goals.
The goals of a Physician Relations program are to:
Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, strategic growth, strategic planning, health care, health system, healthcare, healthcare strategy, hospital strategy, Physicians, physician patterns
The relationship between physicians and provider facilities is impacting much of the changing landscape of healthcare. Physician Liaisons are the face, voice, and ears of this demanding effort. Tasked with building relationships that will drive growth and revenue, this position needs the support of directionally correct, objective data that can support and enhance their market assessments. After all, as the Physician Liaison, you are the market expert.
Tags: physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, health care, health strategy, health system, healthcare strategy, hospital strategy, pathways, physician patterns
