Adapting Your Growth Strategy to Meet the Needs of Aging and Racially and Ethnically Diverse Patient Populations
By Michael Shipley
Senior Product Manager
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Tags: Blog, physician referral, Stratasan, strategic growth, strategic growth planning, strategic planning, data analytics, data-driven decisions, data strategy, growth planning, health care, health data, health strategist, health strategy, health system, health systems, healthcare, healthcare budget, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare strategy, healthcare systems, hospital, hospital planning, hospital strategic planning, hospital strategy, hospitals, Inpatient Statistics, markeitng, Market Share, nashville, Physicians, Population Health Management, referral data, referrals, healthcare market share, marketing research, patient population, service area growth, service line growth, strategic growth plan, physician outreach strategy, Hospital growth plan, healthcare leadership, healthcare market data, hospital growth, physician patterns, patient experience, customer experience, physician strategy, diversity, data confidence, outmigration, physician referral leakage, outpatient, HOPD, 2022, Patient Origin, Syntellis, healthcare annual planning
The Secrets of the DIKW Pyramid
By Jason Moore
Have you heard of the DIKW pyramid? If not, you’re not alone. But if you’re up for a refreshing shift in perspective on how to make data-driven decisions, then read on.
Within the healthcare landscape, change is constant. As a result, growth departments — whether they be strategic planning, marketing, business development, or physician relations — must make informed, data-driven decisions that can keep pace with the rate of change. Stratasan views the DIKW pyramid as the best and most philosophically accurate way for leaders to make these decisions.
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Tags: Blog, strategic planning, data analytics, data-driven decisions, health care, healthcare, hospitals, marketing
Interviews with: Mitzi Kent and Dustie Maguire
Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.
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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals
*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.
Target Practice: Using Data to Focus Your Marketing
Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.
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Tags: Blog, strategic growth, strategic growth planning, data, data analysis, esri tapestry segmentation, growth planning, health systems, healthcare data, healthcare marketing, hospitals, marketing, roi
with Christian Nicholl, and Hank Neuhoff
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The Affordable Care Act was implemented to ensure that patients would have access to affordable, high quality, and safe healthcare. Regulations and measures were put in place to make certain that hospitals were meeting these newly implemented standards of care and safety. These standards, known as the Health-Acquired Conditions (HAC) requirements, have led to more in-depth scrutiny into whether hospitals are truly doing everything they can to reduce preventable infections and patient death through unnecessary complications.
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Tags: health care, health system, healthcare, healthcare budget, hospital, hospital budget, hospital budgeting, hospitals, healthcare trends
