Healthcare Strategic Growth Blog

Best Practices in Physician Relations

Posted by Lee Ann Lambdin on Jun 11, 2018 10:41:00 AM

Interviews with: Mitzi Kent and Dustie Maguire

Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.

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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals

Increase Marketing ROI: Use Data to Focus Your Outreach

Posted by Lee Ann Lambdin on Aug 10, 2016 8:20:16 AM

*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

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Tags: Blog, strategic growth, strategic growth planning, data, data analysis, esri tapestry segmentation, growth planning, health systems, healthcare data, healthcare marketing, hospitals, marketing, roi

How to Make the Right Data-Driven Decisions: The Secrets of the DIKW Pyramid

Posted by Jason Moore on Jun 20, 2016 5:34:51 AM

Have you ever heard of the DIKW pyramid?  If not, you’re not alone. If you’re up for a refreshing shift in perspective on how to make data-driven decisions, read on...

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Tags: Blog, strategic planning, data analytics, data-driven decisions, health care, healthcare, hospitals, marketing

Hospital Pay Cuts: Breaking Down the HAC Scoring System

Posted by Jason Haley on Jan 29, 2016 8:56:41 PM

with Christian Nicholl, and Hank Neuhoff

*

The Affordable Care Act was implemented to ensure that patients would have access to affordable, high quality, and safe healthcare. Regulations and measures were put in place to make certain that hospitals were meeting these newly implemented standards of care and safety. These standards, known as the Health-Acquired Conditions (HAC) requirements, have led to more in-depth scrutiny into whether hospitals are truly doing everything they can to reduce preventable infections and patient death through unnecessary complications.

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Tags: health care, health system, healthcare, healthcare budget, hospital, hospital budget, hospital budgeting, hospitals, healthcare trends

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