Healthcare Strategic Growth Blog

[VIDEO] Launch Pathway: Your Visual Intelligence Platform

Posted by Drake Jarman on Jan 31, 2018 9:22:21 AM

Year One in Review—A Highlight Reel of Launch Pathway’s Best Content

By Drake Jarman and Sean Conway

It’s been exactly one year since we debuted Launch Pathway on the Stratasan blog. With that anniversary in mind, we saw an opportunity to highlight some of our best content and insights from this first year. Additionally, we’ve created a video which summarizes Launch Pathway’s features and benefits, with a high level explanation of how this tool can revolutionize your strategic planning efforts.

Watch the video here.

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Tags: data visualization, launch pathway, reflections, video

Demographic Data: From Commodity to Strategic Planning Asset

Posted by Tony Camarata on Oct 18, 2017 11:32:41 AM

Introducing Demographics for Launch Pathway

By Tony Camarata, Morgan Atkins, and Rebecca Groner

Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.

While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.

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Tags: strategic growth, demographics, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, marketing development, marketing roi, targeted marketing, launch pathway, healthcare data analytics, healthcare demographics

Storyboards: Drawing Inspiration from Pinterest

Posted by Scott Burns on Jun 20, 2017 7:30:00 AM

By Scott Burns

When our product team originally conceived Launch Pathway, the benefits stemming from the feature now known as Storyboards was at the forefront. As we have learned in our 6 years at Stratasan, often times product design is improved when starting with the end in mind. Our basic goals for Storyboards were to be able to save snapshots of data and visualizations, edit your story or presentation, and have each storyboard presentation automatically refresh with each new data release.

More specifically, the main model of Storyboards is an ordered collections of snapshots, each of which can exist in multiple storyboards at a time (referred to as a many-to-many relationship). As we worked through a variety of design and functionality ideas, we came to the point where we knew if the end user could not save a snapshot quickly and efficiently all other functions would be moot. A breakthrough occurred when our Product Captain, Morgan Atkins, suggested Pinterest as a place for inspiration for this functionality.

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Tags: strategic growth planning, data visualization, Engineering, Pathway, product development, launch pathway, data presentation

Founder's Perspective: New Product, New Office, New Outlook

Posted by Jason Moore on Apr 25, 2017 2:23:50 PM

By Jason Moore

One of my favorite things about working at Stratasan is that we are frequently applying company philosophies to create tangible software products or services. The core philosophy that has motivated us since the inception of Stratasan is the desire to help our client partners move up the DIKW pyramid. Last week, we released Launch Pathway in an effort to continue assisting our client partners as they move up the DIKW pyramid in their strategic growth efforts. The ties between this core philosophy and our newest software are extremely exciting for our entire team!

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Tags: software development, software, launch pathway, core values, dikw pyramid, company philosophies, company values

Developing Our New Software: Why We Love React, Redux, and Django

Posted by Scott Burns on Apr 18, 2017 8:00:00 AM

By Scott Burns, and Corey Robertson, and Lisa French

As we’ve approached the release of our newest software, Launch Pathway, we have blogged about how Launch Pathway compares to other business intelligence tools, why data visualization is so important, and why hospitals and health systems should focus on the right data over big data.

 

Now in this post, a few members of our development team are taking the opportunity to share some of what they experienced while building this new software. As developers, this post is partly a love letter to the Stratasan tools and also an opportunity to share our philosophy on iteratively delivering large projects. With that in mind, we hope you enjoy.

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Tags: software development, data visualization, data analysis, developers, Django, healthcare, healthcare data, software, launch pathway, react, Redux, development

Launch Pathway vs. Tableau

Posted by Tony Camarata on Mar 28, 2017 3:45:21 PM

Why Each Platform was Created and the Unique Needs and Goals of Each User

By Tony Camarata, Scott Burns, and Forrest Rich

As we approached the official release date of Launch Pathwaywe found it helpful to consider other platforms on the market that provide a similar set of offerings. We analyzed and researched our customer’s needs and the options previously available to them so we have a more complete understanding of how Launch Pathway will be useful and relevant to our customers. Based on our market research, these are the three primary options available to healthcare marketers and strategists looking to apply data intelligence to strategic growth planning:

  • An in-house DIY approach
  • Tableau
  • Launch Pathway

We won’t cover the details of an in-house DIY approach in this post, but we’ll instead focus on the differences between Tableau and Launch Pathway. Launch Pathway is strategic intelligence platform that transforms complex healthcare market data into straightforward insights. It removes the roadblocks of data crunching for healthcare marketing and strategic planning professionals, allowing users to more quickly progress to the high-value work of growth strategy and planning. Tableau was created to help anyone see and understand their data, whatever that data might be. It connects to almost any database, allowing for the creation of drag and drop to visualizations.

We know both Tableau and Launch Pathway have a lot of great capabilities, so we’re not interested in detailing out every good and bad aspect of each platform. But, we do see value in highlighting the strategy behind why each was created, who the users are of each, and what these users are trying to accomplish.

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Tags: data visualization, data analysis, healthcare, healthcare data, healthcare analytics partner, launch pathway, healthcare market data, tableau

How to Strategically Manage Analyst Overload and Master Your Work Queue

Posted by Taylor Smith on Feb 21, 2017 11:39:21 AM

By Taylor Smith and Anusha Achukola

As we saw in last week’s blog post, many hospitals and healthcare systems are challenged with having too many analyst needs and too few analysts to complete all the work. As an in-house analyst—working on your own or as a part of a team—you are likely facing a long queue of requests and wishing you could somehow find a better solution to keep up with the demand.

As the amount of data that healthcare organizations collect continues to grow at a rapid rate, the volume of information you and your team will be tasked with analyzing will only continue to grow as well. Without the right tools and workflows, you will continue to struggle to balance it all. 

In last week’s post we outlined a few suggestions for how to overcome the ongoing healthcare analyst shortage. In this post, we’ll address this same issue—but from your perspective.

Specifically, if you are an analyst buried under a pile of reports to be done, we’ve got some practical ways you can update your workflow and manage your work queue—getting more done in less time and with fewer errors.

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Tags: data analysis, healthcare data, data analyst, healthcare trends, launch pathway, healthcare analyst

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