Healthcare Strategic Growth Blog

Bad Maps, Bad Maps, What’cha Gonna Do?

Posted by Jason Haley on Jul 17, 2018 7:04:52 AM

How to Create Simple, Actionable Maps that Inform Strategic Growth

By Jason Haley

A well-designed map can be an incredibly valuable tool for healthcare strategy, marketing, and planning. But sometimes, good maps can go bad; and bad maps can easily hurt more than they help. It has been a few years since our last Bad Maps” post, so let’s have some fun and learn from the cartographic missteps of others!

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Tags: healthcare map, healthcare mapping, Mapping, maps

Mapping Software: Find the Right Fit for Your Team

Posted by Jason Haley on Nov 6, 2017 9:09:16 PM

The Pros and Cons of 5 Software Solutions

By Jason Haley

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Tags: data analysis, healthcare data, healthcare mapping, Mapping, maps, healthcare data analytics

Taking The Guesswork Out of Practice Site Selection

Posted by Lee Ann Lambdin on Jul 5, 2017 11:54:41 AM

By Lee Ann Lambdin

This post was first published in 2014 on Medical Practice Insider. Click here to see the original post.

When physician practices need to open a new office, they often pick a location based on gut instinct. They could get better results with mapping technology that helps ensure that the site selected is the ideal spot for increasing revenue and market share.

In site selection, there’s a vast amount of information to analyze — and most of it comes in the form of spreadsheets that don’t offer much clarity in the decision-making process. But when all that data gets integrated into Geographic Information System (GIS) software, you can “see” the data in a variety of ways to make smarter choices.

GIS mapping makes it easy to visualize anticipated population growth by zip code, census tracts and even block groups.

Here’s a breakdown of key data visualization tool capabilities.

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Tags: GIS, healthcare mapping, Mapping, site placements

Avoid Healthcare Map Missteps by Properly Using Legends, Titles, Scale Bars, and Sources

Posted by Jason Haley on Jun 23, 2016 9:35:57 AM

Most people who see healthcare maps every day don’t give much thought to their content and cartographic execution. Titles display the purpose of a healthcare map, scale bars display distance, sources explain where the data originated, and legends identify the attributes on a map. All of these cartographic elements combined embody the important final touches that make healthcare maps readable and useful. Cartographic elements help those looking at the map understand the various layers and data without having to concentrate, ask questions, or decipher. This is why the choices made on the final touches of healthcare maps are the most essential part of the map-making process.

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Tags: Blog, geographic information systems, GIS, healthcare gis, healthcare map, healthcare mapping, Mapping, maps

2014 Tapestry Segmentation Data: Why We're Excited

Posted by Jason Haley on Aug 4, 2014 11:42:12 AM

At this year’s Esri User Conference in San Diego the biggest psychographic news of the year was finally presented. That’s right, folks, the completely overhauled and revamped Tapestry Segmentation dataset has finally been released into the wild. And nobody was more excited about this than our team at Stratasan!

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Tags: demographics, Esri, GIS, healthcare, Inpatient Statistics, Jason Haley, LifeModes, Mapping, median age, Population Health Management, Psychographics, Tapestries

Introducing: Hospital Market Share Dominance Maps

Posted by The Stratasan Team on Jan 4, 2014 9:45:58 AM

We are constantly searching for new, effective ways to present intelligence from data. In order to accomplish this, the Stratasan team uses tables, charts, graphs and maps instead of raw data tables alone. Pairing these visual tools with raw data increases the efficacy of our products and adds a necessary element of excitement to the black and white world of data for our customers. The most common requests we fulfill are those around market share. This report specifically benefits from converting the data into visuals. Our goal is to present market share data in a way that clearly displays a hospital’s (and their competitors') presence in a market. We wanted it to be visually interesting while still providing a useful picture of a market area. So, Stratasan is pleased to introduce the Market Dominance Map.

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Tags: GIS, Mapping, Market Share, market share

Bad Maps: Apple's Map App and Poor Cartographic Design

Posted by Jason Haley on Oct 2, 2012 12:50:46 PM

Maps have been a hot topic this week with the release of Apple’s iOS6.   Apple pulled the plug on its partnership with Google maps and opted for their proprietary map app. Being a map geek, I had heard about the new Apple Maps for months. How the 3D mapping and turn by turn navigation would not only blow Google out of the water, but establish a strong competitor against Google’s industry standard. The problem is Apple’s maps have been plagued with bugs since release.  3D mapping only works in a few major markets and has been known to warp the landscape when it fails to engage properly. Search results and directions have also been causing trouble. People have reported their simple search results have sent them to the wrong location, and in some cases, into bodies of water.

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Tags: GIS, Mapping

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