Healthcare Strategic Growth Blog

How to Make the Right Data-Driven Decisions

Posted by Jason Moore on Apr 16, 2019 4:55:00 PM

The Secrets of the DIKW Pyramid

By Jason Moore

Have you heard of the DIKW pyramid?  If not, you’re not alone. But if you’re up for a refreshing shift in perspective on how to make data-driven decisions, then read on.

Within the healthcare landscape, change is constant. As a result, growth departments — whether they be strategic planning, marketing, business development, or physician relations — must make informed, data-driven decisions that can keep pace with the rate of change. Stratasan views the DIKW pyramid as the best and most philosophically accurate way for leaders to make these decisions.

Read More

Tags: Blog, strategic planning, data analytics, data-driven decisions, health care, healthcare, hospitals, marketing

Stratasan's Most Popular Blogs of 2018

Posted by Jennifer Keller on Dec 26, 2018 10:07:55 AM

We hope it’s been an incredible year of growth and learning through Stratasan's Strategic Growth blog series. We’ve learned how to apply the principles of “good strategy” to our annual planning, outlined how to achieve organizational alignment, and discussed how to thrive as an independent hospital in challenging healthcare times.

As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2018. These posts received the most hits and seemed to provide the most helpful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

Read More

Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2018

Healthcare Digital Marketing: Part 2

Posted by Carly Farlow on Dec 19, 2018 9:50:34 AM

Optimize UX and Marketing Automation for Improved Patient Engagement

By Carly Farlow and Jennifer Keller

Today’s digital savvy healthcare patients know how to do their research when it comes to finding the right care. They are combing the internet for everything from all-natural cold remedies to patient reviews on their local hospital. They are looking for providers and hospitals who can address their unique needs and are willing to commute longer distances, if they must, to get the best care available.

In order to attract the right patients though an optimized online experience, healthcare marketing must continually evolve alongside patients and keep pace with the latest digital marketing trends. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.

Read More

Tags: content marketing, healthcare marketing, marketing, marketing development, targeted marketing, hosptial marketing, digital marketing

3 Steps to Healthcare Digital Marketing

Posted by Carly Farlow on Sep 4, 2018 10:00:32 PM

Online Marketing Strategies that Connect with Today’s Patient Needs

By Carly Farlow and Jennifer Keller

Today’s healthcare patients are searching the internet to understand medical symptoms, research diagnoses, and find trustworthy health information. They are also looking for providers and hospitals who can meet and address their unique needs and concerns. Rather than simply using the doctor down the street, today’s patient wants customized care over convenience, even if that means a longer commute to their provider of choice.

Healthcare marketing must continually evolve alongside patient needs, attracting patients by providing an online experience that is fresh, relevant, and reliable. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.

Read More

Tags: content marketing, healthcare marketing, marketing, marketing roi, targeted marketing, hosptial marketing

Top 5 Most Popular Strategic Growth Blog Posts of 2017

Posted by Jennifer Keller on Dec 26, 2017 9:06:57 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

Read More

Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2017

4 Health Systems with Exceptional Marketing and Social Media

Posted by Jennifer Keller on Nov 28, 2017 2:47:14 PM

Find Inspiration from these Forward-Thinking Marketing Teams

By Jennifer Keller

With so many avenues to interact with patients and prospective patients online, hospitals and health systems are finding new and creative ways to connect every day. In this post, find inspiration from four health systems making impressive and forward-thinking strides in their marketing programs. Each hospital has employed notable marketing, and particularly social media, strategies in an effort to engage their community.

Read More

Tags: content marketing, healthcare marketing, marketing, social media, hosptial marketing

Best Practices: Measuring Physician Relations Success

Posted by Jackie DeGroat on Oct 24, 2017 3:01:22 PM

Why the Right Referral Software is Necessary to Ensure Goals Are Being Met

By Jackie DeGroat and Sean Conway

Hospitals depend heavily on their referring physicians for patient volume and revenue, which is why developing and maintaining relationships with these physicians is so important. Physician Liaisons are the face, voice, eyes, and ears of this demanding effort. Physicians have a lot of options for referrals and this competition puts even more pressure on physician relations teams to effectively manage provider relationships.

Physician relations teams are responsible for strengthening relationships between physicians and their hospital or health system, with the goal of driving more referrals in-network. There are many components that make up a quality physician relations program, such as a strategic sales plan, effective encounters, and meaningful conversations. But to ensure program goals are being met, physician relations teams must track and measure their initiatives so they can successfully identify opportunities for improvement.

Read More

Tags: Physician Pathway, physician referral, physician relations, strategic growth, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, healthcare physician strategy, healthcare data analytics

Demographic Data: From Commodity to Strategic Planning Asset

Posted by Tony Camarata on Oct 18, 2017 11:32:41 AM

Introducing Demographics for Launch Pathway

By Tony Camarata, Morgan Atkins, and Rebecca Groner

Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.

While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.

Read More

Tags: strategic growth, demographics, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, marketing development, marketing roi, targeted marketing, launch pathway, healthcare data analytics, healthcare demographics

7 Marketing Tactics Healthcare Providers Need to Consider in 2018

Posted by Taylor Burke on Oct 9, 2017 10:32:42 PM

Why Healthcare Marketing is Worth the Investment

By Taylor Burke

Healthcare marketing is often overlooked. Since healthcare is a service we all need, it’s often placed into a lackluster stereotype in which it’s assumed either no or very dry marketing tactics will work to win-over new patients.  

But that stereotype is inaccurate for a couple of reasons. First, because healthcare is interesting. It’s about science, personal relationships, and self-care—all incredibly powerful topics. Second, despite the need for healthcare, not every provider is guaranteed patients.

The industry is expected to see massive growth in the coming decade, healthcare startups are booming and taking up market, and our most powerful consumer group, millennials, are less likely than any other generation to visit the doctor. With these factors at play, it’s critical that healthcare providers make intelligent marketing decisions that will help them stand out. The content is there, it’s what you do with it that counts. Here are seven marketing tactics healthcare providers should test out in the coming year to ensure continued patient growth and retention.

Read More

Tags: healthcare marketing, marketing, marketing development, marketing roi, targeted marketing

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Read More

Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

Subscribe to Email Updates

Most Popular Posts