Healthcare Strategic Growth Blog

3 Steps to Healthcare Digital Marketing

Posted by Carly Farlow on Sep 4, 2018 10:00:32 PM

Online Marketing Strategies that Connect with Today’s Patient Needs

By Carly Farlow and Jennifer Keller

Today’s healthcare patients are searching the internet to understand medical symptoms, research diagnoses, and find trustworthy health information. They are also looking for providers and hospitals who can meet and address their unique needs and concerns. Rather than simply using the doctor down the street, today’s patient wants customized care over convenience, even if that means a longer commute to their provider of choice.

Healthcare marketing must continually evolve alongside patient needs, attracting patients by providing an online experience that is fresh, relevant, and reliable. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.

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Tags: hosptial marketing, healthcare marketing, content marketing, marketing, marketing roi, targeted marketing

Top 5 Most Popular Strategic Growth Blog Posts of 2017

Posted by Jennifer Keller on Dec 26, 2017 9:06:57 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

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Tags: Blog, health care, healthcare, healthcare marketing, healthcare service area, healthcare strategic growth, marketing, physician recrutiment, physician relations, service area, strategic growth, 2017, software

4 Health Systems with Exceptional Marketing and Social Media

Posted by Jennifer Keller on Nov 28, 2017 2:47:14 PM

Find Inspiration from these Forward-Thinking Marketing Teams

By Jennifer Keller

With so many avenues to interact with patients and prospective patients online, hospitals and health systems are finding new and creative ways to connect every day. In this post, find inspiration from four health systems making impressive and forward-thinking strides in their marketing programs. Each hospital has employed notable marketing, and particularly social media, strategies in an effort to engage their community.

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Tags: healthcare marketing, marketing, social media, hosptial marketing, content marketing

Best Practices: Measuring Physician Relations Success

Posted by Jackie DeGroat on Oct 24, 2017 3:01:22 PM

Why the Right Referral Software is Necessary to Ensure Goals Are Being Met

By Jackie DeGroat and Sean Conway

Hospitals depend heavily on their referring physicians for patient volume and revenue, which is why developing and maintaining relationships with these physicians is so important. Physician Liaisons are the face, voice, eyes, and ears of this demanding effort. Physicians have a lot of options for referrals and this competition puts even more pressure on physician relations teams to effectively manage provider relationships.

Physician relations teams are responsible for strengthening relationships between physicians and their hospital or health system, with the goal of driving more referrals in-network. There are many components that make up a quality physician relations program, such as a strategic sales plan, effective encounters, and meaningful conversations. But to ensure program goals are being met, physician relations teams must track and measure their initiatives so they can successfully identify opportunities for improvement.

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Tags: healthcare marketing, marketing, healthcare strategic growth, healthcare strategic planning, strategic growth, healthcare data, healthcare data analytics, Physician Pathway, healthcare physician strategy, physician referral, physician relations

Demographic Data: From Commodity to Strategic Planning Asset

Posted by Tony Camarata on Oct 18, 2017 11:32:41 AM

Introducing Demographics for Launch Pathway

By Tony Camarata, Morgan Atkins, and Rebecca Groner

Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.

While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.

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Tags: healthcare marketing, marketing, marketing development, marketing roi, targeted marketing, launch pathway, healthcare strategic growth, healthcare strategic planning, strategic growth, demographics, healthcare demographics, healthcare data, healthcare data analytics

7 Marketing Tactics Healthcare Providers Need to Consider in 2018

Posted by Taylor Burke on Oct 9, 2017 10:32:42 PM

Why Healthcare Marketing is Worth the Investment

By Taylor Burke

Healthcare marketing is often overlooked. Since healthcare is a service we all need, it’s often placed into a lackluster stereotype in which it’s assumed either no or very dry marketing tactics will work to win-over new patients.  

But that stereotype is inaccurate for a couple of reasons. First, because healthcare is interesting. It’s about science, personal relationships, and self-care—all incredibly powerful topics. Second, despite the need for healthcare, not every provider is guaranteed patients.

The industry is expected to see massive growth in the coming decade, healthcare startups are booming and taking up market, and our most powerful consumer group, millennials, are less likely than any other generation to visit the doctor. With these factors at play, it’s critical that healthcare providers make intelligent marketing decisions that will help them stand out. The content is there, it’s what you do with it that counts. Here are seven marketing tactics healthcare providers should test out in the coming year to ensure continued patient growth and retention.

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Tags: healthcare marketing, marketing, marketing development, marketing roi, targeted marketing

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, physician relations, Stratasan, strategic growth, strategic planning, Tapestry, tapestry segmentation

Top 5 Popular Strategic Growth Blog Posts from 2016

Posted by Jennifer Keller on Dec 27, 2016 2:09:09 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

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Tags: 2016, Blog, demographics, health care, healthcare, healthcare customer, healthcare marketing, healthcare patient, healthcare service area, healthcare strategic growth, marketing, marketing roi, patient population, physician recrutiment, physician relations, service area, strategic growth

Seven Ways to Get the Most Out of Your CHNA

Posted by Forrest Rich on Nov 22, 2016 3:07:23 PM

Performing a Community Health Needs Assessment (CHNA) is more than just a practice required by law for certain hospitals. When executed well, it can also dramatically further publicity and marketing initiatives, supporting your annual planning process and enhancing the execution of your strategic growth goals.

CHNAs provide so much beneficial information that one of the nation’s largest for-profit hospitals has brought on Stratasan to execute 17 CHNAs on their behalf. These CHNAs will benefit their community outreach and population health initiatives.

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Tags: Blog, chna, community health, Community Health Needs Assessment, community outreach, health care, health needs, healthcare, healthcare analytics partner, healthcare planning, hospital planning, marketing, population health, Population Health Management, strategic growth, strategic planning

A Comprehensive Approach to Service Line Growth: Product Line Toolkit Webinar

Posted by Jennifer Keller on Nov 1, 2016 11:14:41 AM

Without reliable, data-based intelligence, it is difficult to create actionable and measurable strategies for growing a service line.

In this webinar, Drake and Sean cover the various challenges to growing a service line and potential solutions, as well as looking at how Stratasan's Product Line Toolkit can help in these efforts.

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Tags: Blog, growth, health care, healthcare, healthcare growth, healthcare service line, marketing, service line growth, strategic growth, strategic growth planning, strategic planning, training, webinar

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