Cultivate Experiences that Inspire Loyalty and Trust
By Carly Farlow
Stratasan team members have been busy attending conferences these last few weeks. In particular, Inbound and SHSMD. A recurring theme at both conferences was an emphasis on creating memorable experiences for current and potential customers through human-to-human (H2H) marketing. Inc. describes H2H marketing in this way:
“Machine learning is giving marketers more insights into what people are doing and searching. Yet, despite the proliferation of software tools, there's a shift back to the good old days of personalization at a 1:1 level. At the end of the day, regardless of whether you're in marketing for a business-to-business (B2B) or business-to-consumer (B2C) organization, it's about creating human-to-human (H2H) connections.” Sangram Vajre, Inc.
Customer success and traditional marketing are blending to create a new category of marketing—one that’s focused on the person on the receiving end of your brand experience. No amount of data, demographics, or psychographics can replace the value of tailored, personable communications.