Strategic Planning and Site Placements
Picking the right location is a critical challenge for any hospital or health system looking to grow strategically through a new site placement. Coffee shops provide a simple, yet appropriate, illustration. You have likely seen a hip, new coffee shop that serves great drinks close their doors after six months because it was in the wrong geographic location and couldn’t generate enough business. Perhaps visitors didn’t bother going because it was too far “off the beaten path.” Or there was always a line of cars waiting to turn into the parking lot so everyone who visited ended up frustrated or late to their final destination because of the congestion (and thus, never returned). Either way, you hopefully see the point: whether it’s coffee or medical care, people tend to make purchase decisions based off of location and convenience.