Healthcare Strategic Growth Blog

How to Create Healthcare Marketing Plans Based on Real-Time Intelligence

Posted by Drake Jarman on Aug 7, 2018 10:29:12 PM

How Tanner Health Has Found Success Through Advanced Market Segmentation

By Kelly Meigs and Drake Jarman

Stratasan's Drake Jarman and Kelly Meigs of Tanner Health System led a breakfast session on “How to Create Planning and Marketing Initiatives Based on Real-Time Intelligence” at this year's GSHMPR Annual Conference. Attendees learned how, by geocoding internal patient data to the block group level, Tanner Health System can assess growth plans in real-time and pivot execution strategies as needed.

Download the slides from their presentation, here.

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Tags: data-driven decisions, healthcare marketing, marketing roi, targeted marketing, hosptial marketing, success story, micro-target marketing

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