Healthcare Strategic Growth Blog

3 Steps to Patient Connection through Human-to-Human Marketing

Posted by Carly Farlow on Sep 25, 2019 8:39:02 AM

Cultivate Experiences that Inspire Loyalty and Trust

By Carly Farlow

Stratasan team members have been busy attending conferences these last few weeks. In particular, Inbound and SHSMD. A recurring theme at both conferences was an emphasis on creating memorable experiences for current and potential customers through human-to-human (H2H) marketing. Inc. describes H2H marketing in this way:

“Machine learning is giving marketers more insights into what people are doing and searching. Yet, despite the proliferation of software tools, there's a shift back to the good old days of personalization at a 1:1 level. At the end of the day, regardless of whether you're in marketing for a business-to-business (B2B) or business-to-consumer (B2C) organization, it's about creating human-to-human (H2H) connections.” Sangram Vajre, Inc.

Customer success and traditional marketing are blending to create a new category of marketing—one that’s focused on the person on the receiving end of your brand experience. No amount of data, demographics, or psychographics can replace the value of tailored, personable communications.

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Tags: healthcare marketing, marketing development, hosptial marketing, patient experience, digital marketing

7 Steps to a Sustainable, High-Impact Patient Experience Model

Posted by Lessie C. Poyner on Mar 20, 2018 7:30:00 PM

Establish a Patient-Focused Culture and Drive Growth

By Lessie C. Poyner

In the past decade, patient experience has been a game changer for providers looking to surpass the competition and increase community impact. “Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand, and boosting utilization of hospital services through increased referrals to family and friends,” states a recent report from the Deloitte Center for Health Solutions.

Fostering positive customer experience is the secret sauce for any organization. While different terminology is used across industries, the concept is the same: focus on delighting the people you are serving. As a healthcare provider, arming oneself with an understanding of what an excellent patient experience looks like will be a key component to meeting your hospital’s long term goals.

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Tags: hospital strategy, healthcare patient, hospital growth, employee experience, patient experience, customer experience

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