Stratasan Blog

Physician Patterns and Loyalty

Posted by Jackie DeGroat on Apr 4, 2018 7:50:08 AM

Foster Physician Alignment and Uncover Opportunities for Growth

By Jackie DeGroat, Tony Camarata, and Rebecca Groner

In case you missed the earlier announcement, Physician Pathway is now comprised of two tools: Physician Loyalty and Physician Patterns. Here is a quick overview of what each tool offers:

  • Physician Patterns shows you where physician referral patterns and any leakage is occurring.
  • Physician Loyalty shows you where physicians are treating their cases.

Together, these tools provide focused intelligence around physician and provider relationships and uncover physician behavior in your market. Your team will spend less time mining data and more time strategizing.

Important note: For existing users, Physician Pathway has been renamed to Physician Patterns. It’s the same product, just with a new name!

Read More

Tags: physician liaison, Physician Pathway, physician recruitment, physician referral tool, physician relations, physician tool, healthcare physician strategy, physician outreach strategy, physician retention, physician patterns

Five Surprising Lessons from SHSMD 2017, Day One

Posted by Sean Conway on Sep 26, 2017 7:09:40 AM

Session Summary: Physician Relations Inside and OutLaunching and Fueling Your Program for the Long Haul

By Sean Conway

The first day of SHSMD Connections 2017 was jam-packed with excellent educational opportunities, just as you would expect. The SHSMD website promises a conference that will equip healthcare professionals with the information and resources needed to face the rapidly evolving future of healthcare, head-on. Day one of the main educational sessions lived up to this commitment.

The “Physician Relations Inside and Out” session was a perfect example of an instructional, learning opportunity created with future growth in mind. Carol Koenecke-Grant of Valley Health System has built a physician relations program from the ground up, using a well-planned strategy. In this session, she shared how to develop a business plan integrating communication best practices, gain ongoing access to physicians, and deliver results.

Read More

Tags: physician liaison, physician relations, conference, healthcare, healthcare conference, physician liaision, SHSMD, healthcare physician strategy, shsmd17, healthcare meetings, meetings

How to Achieve Maximum Patient Retention

Posted by Lee Ann Lambdin on Aug 29, 2017 9:11:53 PM

Why Patient Loss is More than a Calculation of Supply and Demand

By Lee Ann Lambdin and Jackie DeGroat

As you read in a previous blog, a Community Physician and Provider Demand Analysis is essentially a math problemdetermine supply, determine demand, and subtract. Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.

Read More

Tags: physician liaison, physician recruitment, physician tool, healthcare strategic growth, healthcare strategic planning, healthcare strategy, physician liaision, healthcare physician strategy, physician outreach strategy, healthcare data analytics, patient loss, physician retention

A Straightforward Approach to Avoiding Patient Loss

Posted by Lee Ann Lambdin on Jun 13, 2017 8:15:00 AM

Why Having the Right Number of Physicians is Key to Retaining Your Patients

By Lee Ann Lambdin and Jackie DeGroat

Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.

According to the Association of American Medical Colleges, patient demand is surpassing physician supply. In other words, there are more patients needing care than there are physicians practicing medicine. Hospitals that conduct a community physician and provider demand analysis, sometimes known as a Physician Demand Estimator or Medical Staff Development Planning, will be armed with the right intelligence to effectively recruit for the appropriate specialists needed in their service area.

Read More

Tags: physician liaison, physician recruitment, physician tool, healthcare strategic growth, healthcare strategic planning, healthcare strategy, physician liaision, healthcare physician strategy, physician outreach strategy, healthcare data analytics, patient loss, physician retention

Takeaways from the Healthcare Marketing and Physician Strategies Summit

Posted by Jackie DeGroat on May 16, 2017 2:09:28 PM

Why Physician Relations is all about Managing Leakage and Keepage

By Jackie DeGroat

This past week, several members of our team attended the 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX. The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

Attending as sponsors, our group found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. My greatest takeaways came from discussions on physician relations and strategy and below you will find an overview of what I found to be most helpful.

Read More

Tags: physician liaison, Physician Pathway, physician recruitment, healthcare, healthcare data, physician liaision, healthcare analytics partner, healthcare physician strategy, physician outreach strategy, healthcare market data, physician patterns

Tracking Physician Referrals: Why Lengthy Wait Times for Specialist Referrals Should Affect Your Strategy

Posted by Jackie DeGroat on Jan 9, 2017 10:29:19 PM

When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition. 

These lengthy wait times canand shouldalso drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.

Read More

Tags: Blog, physician liaison, physician referral, physician referral tool, physician relations, health care, healthcare, healthcare strategy, healthcare physician strategy, physician outreach strategy, physician patterns

Crack the Code on Your Physician Referral Strategy

Posted by Jennifer Keller on Oct 13, 2016 1:54:37 PM

Why It's Time to Reconsider Your Source

Download the White Paper

Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. With the U.S. healthcare system facing a monumental physician shortage, as millions of new patients flood the market, hospitals and health systems have never had a more urgent need for accurate, actionable intelligenceespecially with regard to fostering and maintaining their physician referrals to drive strategic growth as they move into the latter half of 2016, and beyond.

Read More

Tags: Blog, physician liaison, Physician Pathway, physician referral, physician relations, strategic growth, health care, healthcare, physician liaision, white paper

The Data Doesn't Lie: Things Data Will Tell You That Doctors Won't

Posted by Sean Conway on Oct 10, 2016 8:03:37 PM

As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source, a trustworthy physician referral tool, and a system for tracking and measuring initiatives, your strategy will lack the full depth of understanding needed to meet your annual growth goals.

The goals of a Physician Relations program are to:

  • Promote physician engagement in order to grow volume in alignment with the hospital's strategic plan.
  • Engage and connect physicians to other physicians and to support key hospital services.
  • Unearth any quality, customer service, or access issues physicians may be experiencing.
Read More

Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, strategic growth, strategic planning, health care, health system, healthcare, healthcare strategy, hospital strategy, Physicians, physician patterns

Best Practices for Physician Recruitment and Data Sensitivity

Posted by Tony Camarata on Mar 24, 2016 7:06:52 AM

The misuse of physician recruitment data has become big business for the Department of Justice. Since January 2009, the DOJ has recovered a total of more than $25 billion through False Claims Act cases, with more than $16 billion of that amount recovered in cases involving fraud against federal healthcare programs. In the face of this increasing enforcement activity, thoughtful understanding and appropriate implementation of referral and recruitment data is more important than ever.  

Read More

Tags: Blog, physician liaison, physician liaisons, Physician Pathway, physician recruitment, physician referral, physician relations, data sensitivity, department of justice, doctor, health care, healthcare, hospital, Pathway, physician, referral data, physician patterns

Physician Relations: YOU are the Market Expert

Posted by Jennifer Keller on Dec 18, 2015 9:21:55 PM

by Tony Camarata

The relationship between physicians and provider facilities is impacting much of the changing landscape of healthcare. Physician Liaisons are the face, voice, and ears of this demanding effort. Tasked with building relationships that will drive growth and revenue, this position needs the support of directionally correct, objective data that can support and enhance their market  assessments. After all, as the Physician Liaison, you are the market expert.

Read More

Tags: physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, health care, health strategy, health system, healthcare strategy, hospital strategy, pathways, physician patterns

Most Popular Posts