The misuse of physician recruitment data has become big business for the Department of Justice. Since January 2009, the DOJ has recovered a total of more than $25 billion through False Claims Act cases, with more than $16 billion of that amount recovered in cases involving fraud against federal healthcare programs. In the face of this increasing enforcement activity, thoughtful understanding and appropriate implementation of referral and recruitment data is more important than ever.
Tags: Blog, physician liaison, physician liaisons, Physician Pathway, physician recruitment, physician referral, physician relations, data sensitivity, department of justice, doctor, health care, healthcare, hospital, Pathway, physician, referral data, physician patterns
The relationship between physicians and provider facilities is impacting much of the changing landscape of healthcare. Physician Liaisons are the face, voice, and ears of this demanding effort. Tasked with building relationships that will drive growth and revenue, this position needs the support of directionally correct, objective data that can support and enhance their market assessments. After all, as the Physician Liaison, you are the market expert.
Tags: physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, health care, health strategy, health system, healthcare strategy, hospital strategy, pathways, physician patterns