Takeaways from the 2018 Healthcare Marketing and Physician Strategies Summit
By Jackie DeGroat
This month, several members of our team attended the 2018 Healthcare Marketing & Physician Strategies Summit in Salt Lake City, UT. This year, more than 800 executives attended The Summit, which is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.
Attending as sponsors, our team found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. Here are my key takeaways, summarized as a series of best practices for physician liaisons in the areas of sales planning and tracking and measuring results.
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Physician Pathway,
physician recruitment,
healthcare,
healthcare data,
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healthcare analytics partner,
healthcare physician strategy,
physician outreach strategy,
healthcare market data,
physician patterns
A Surprising Trend in Patient Care Patterns
By Dave Sellers
We recently tested a theory as to whether or not distance to a physician referral affects how quickly a patient seeks care.* All other factors being equal, we hypothesized that patients would not act as quickly in scheduling a physician visit if that physician is far away. Conversely, if the doctor is close by, we assumed patients would be more likely to book their appointment sooner.
In a previous post, we discussed a similar idea. Are patients more likely to go to the hospital closest to them when in need of care? In that case, tif all other factors are equal, then the answer was yes. But rarely are all other factors equal. Factors such as a hospital's CMI, their community perception, and relative patient satisfaction rates all come into play and can often be more important than proximity.
With this new theory, we were still considering the role of distance, but this time, we wanted to know how it would affect a patient’s responsiveness when needing to schedule time with a referred physician. Our findings surprised us.
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physician referral,
physician referral tool,
physician relations,
healthcare physician strategy,
physician outreach strategy,
physician retention,
physician patterns
Physician Patterns and Loyalty
By Jackie DeGroat, Tony Camarata, and Rebecca Groner
In case you missed the earlier announcement, Physician Pathway is now comprised of two tools: Physician Loyalty and Physician Patterns. Here is a quick overview of what each tool offers:
- Physician Patterns shows you where physician referral patterns and any leakage is occurring.
- Physician Loyalty shows you where physicians are treating their cases.
Together, these tools provide focused intelligence around physician and provider relationships and uncover physician behavior in your market. Your team will spend less time mining data and more time strategizing.
Important note: For existing users, Physician Pathway has been renamed to Physician Patterns. It’s the same product, just with a new name!
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physician recruitment,
physician referral tool,
physician relations,
physician tool,
healthcare physician strategy,
physician outreach strategy,
physician retention,
physician patterns
Why Patient Loss is More than a Calculation of Supply and Demand
By Lee Ann Lambdin and Jackie DeGroat
As you read in a previous blog, a Community Physician and Provider Demand Analysis is essentially a math problem—determine supply, determine demand, and subtract. Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.
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physician liaison,
physician recruitment,
physician tool,
healthcare strategic growth,
healthcare strategic planning,
healthcare strategy,
physician liaision,
healthcare physician strategy,
physician outreach strategy,
healthcare data analytics,
patient loss,
physician retention
Why Having the Right Number of Physicians is Key to Retaining Your Patients
By Lee Ann Lambdin and Jackie DeGroat
Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.
According to the Association of American Medical Colleges, patient demand is surpassing physician supply. In other words, there are more patients needing care than there are physicians practicing medicine. Hospitals that conduct a community physician and provider demand analysis, sometimes known as a Physician Demand Estimator or Medical Staff Development Planning, will be armed with the right intelligence to effectively recruit for the appropriate specialists needed in their service area.
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physician recruitment,
physician tool,
healthcare strategic growth,
healthcare strategic planning,
healthcare strategy,
physician liaision,
healthcare physician strategy,
physician outreach strategy,
healthcare data analytics,
patient loss,
physician retention
Takeaways from the 2017 Healthcare Marketing and Physician Strategies Summit
By Jackie DeGroat
This past week, several members of our team attended the 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX. The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.
Attending as sponsors, our group found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. My greatest takeaways came from discussions on physician relations and strategy and below you will find an overview of what I found to be most helpful.
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Tags:
physician liaison,
Physician Pathway,
physician recruitment,
healthcare,
healthcare data,
physician liaision,
healthcare analytics partner,
healthcare physician strategy,
physician outreach strategy,
healthcare market data,
physician patterns
When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition.
These lengthy wait times can—and should—also drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.
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