The relationship between physicians and provider facilities is impacting much of the changing landscape of healthcare. Physician Liaisons are the face, voice, and ears of this demanding effort. Tasked with building relationships that will drive growth and revenue, this position needs the support of directionally correct, objective data that can support and enhance their market assessments. After all, as the Physician Liaison, you are the market expert.
Tags: physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, health care, health strategy, health system, healthcare strategy, hospital strategy, pathways, physician patterns
Interviews with: Mitzi Kent and Dustie Maguire
Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.
Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals
A Surprising Trend in Patient Care Patterns
By Dave Sellers
We recently tested a theory as to whether or not distance to a physician referral affects how quickly a patient seeks care.* All other factors being equal, we hypothesized that patients would not act as quickly in scheduling a physician visit if that physician is far away. Conversely, if the doctor is close by, we assumed patients would be more likely to book their appointment sooner.
In a previous post, we discussed a similar idea. Are patients more likely to go to the hospital closest to them when in need of care? In that case, tif all other factors are equal, then the answer was yes. But rarely are all other factors equal. Factors such as a hospital's CMI, their community perception, and relative patient satisfaction rates all come into play and can often be more important than proximity.
With this new theory, we were still considering the role of distance, but this time, we wanted to know how it would affect a patient’s responsiveness when needing to schedule time with a referred physician. Our findings surprised us.
Physician Patterns and Loyalty
In case you missed the earlier announcement, Physician Pathway is now comprised of two tools: Physician Loyalty and Physician Patterns. Here is a quick overview of what each tool offers:
- Physician Patterns shows you where physician referral patterns and any leakage is occurring.
- Physician Loyalty shows you where physicians are treating their cases.
Together, these tools provide focused intelligence around physician and provider relationships and uncover physician behavior in your market. Your team will spend less time mining data and more time strategizing.
Important note: For existing users, Physician Pathway has been renamed to Physician Patterns. It’s the same product, just with a new name!
Tags: physician liaison, Physician Pathway, physician recruitment, physician referral tool, physician relations, physician tool, healthcare physician strategy, physician outreach strategy, physician retention, physician patterns
When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition.
These lengthy wait times can—and should—also drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.
Tags: Blog, physician liaison, physician referral, physician referral tool, physician relations, health care, healthcare, healthcare strategy, healthcare physician strategy, physician outreach strategy, physician patterns
As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source, a trustworthy physician referral tool, and a system for tracking and measuring initiatives, your strategy will lack the full depth of understanding needed to meet your annual growth goals.
The goals of a Physician Relations program are to:
- Promote physician engagement in order to grow volume in alignment with the hospital's strategic plan.
- Engage and connect physicians to other physicians and to support key hospital services.
- Unearth any quality, customer service, or access issues physicians may be experiencing.
Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, strategic growth, strategic planning, health care, health system, healthcare, healthcare strategy, hospital strategy, Physicians, physician patterns