Stratasan Blog

Top 5 Most Popular Strategic Growth Blog Posts of 2017

Posted by Jennifer Keller on Dec 26, 2017 9:06:57 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

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Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2017

Best Practices: Measuring Physician Relations Success

Posted by Jackie DeGroat on Oct 24, 2017 3:01:22 PM

Why the Right Referral Software is Necessary to Ensure Goals Are Being Met

By Jackie DeGroat and Sean Conway

Hospitals depend heavily on their referring physicians for patient volume and revenue, which is why developing and maintaining relationships with these physicians is so important. Physician Liaisons are the face, voice, eyes, and ears of this demanding effort. Physicians have a lot of options for referrals and this competition puts even more pressure on physician relations teams to effectively manage provider relationships.

Physician relations teams are responsible for strengthening relationships between physicians and their hospital or health system, with the goal of driving more referrals in-network. There are many components that make up a quality physician relations program, such as a strategic sales plan, effective encounters, and meaningful conversations. But to ensure program goals are being met, physician relations teams must track and measure their initiatives so they can successfully identify opportunities for improvement.

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Tags: Physician Pathway, physician referral, physician relations, strategic growth, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, healthcare physician strategy, healthcare data analytics

Five Surprising Lessons from SHSMD 2017, Day One

Posted by Sean Conway on Sep 26, 2017 7:09:40 AM

Session Summary: Physician Relations Inside and OutLaunching and Fueling Your Program for the Long Haul

By Sean Conway

The first day of SHSMD Connections 2017 was jam-packed with excellent educational opportunities, just as you would expect. The SHSMD website promises a conference that will equip healthcare professionals with the information and resources needed to face the rapidly evolving future of healthcare, head-on. Day one of the main educational sessions lived up to this commitment.

The “Physician Relations Inside and Out” session was a perfect example of an instructional, learning opportunity created with future growth in mind. Carol Koenecke-Grant of Valley Health System has built a physician relations program from the ground up, using a well-planned strategy. In this session, she shared how to develop a business plan integrating communication best practices, gain ongoing access to physicians, and deliver results.

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Tags: physician liaison, physician relations, conference, healthcare, healthcare conference, physician liaision, SHSMD, healthcare physician strategy, shsmd17, healthcare meetings, meetings

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts here.

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

Tracking Physician Referrals: Why Lengthy Wait Times for Specialist Referrals Should Affect Your Strategy

Posted by Jackie DeGroat on Jan 9, 2017 10:29:19 PM

When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition. 

These lengthy wait times canand shouldalso drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.

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Tags: Blog, physician liaison, physician referral, physician referral tool, physician relations, health care, healthcare, healthcare strategy, healthcare physician strategy, physician outreach strategy

Top 5 Popular Strategic Growth Blog Posts from 2016

Posted by Jennifer Keller on Dec 27, 2016 2:09:09 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

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Tags: Blog, physician relations, strategic growth, 2016, demographics, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, healthcare customer, healthcare patient, healthcare service area, marketing roi, patient population, physician recrutiment, service area

Crack the Code on Your Physician Referral Strategy

Posted by Jennifer Keller on Oct 13, 2016 1:54:37 PM

Why It's Time to Reconsider Your Source

Download the White Paper

Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. With the U.S. healthcare system facing a monumental physician shortage, as millions of new patients flood the market, hospitals and health systems have never had a more urgent need for accurate, actionable intelligenceespecially with regard to fostering and maintaining their physician referrals to drive strategic growth as they move into the latter half of 2016, and beyond.

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Tags: Blog, physician liaison, Physician Pathway, physician referral, physician relations, strategic growth, health care, healthcare, physician liaision, white paper

The Data Doesn't Lie: Things That The Data Will Tell You That Doctor's Won't

Posted by Sean Conway on Oct 10, 2016 8:03:37 PM

As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source and a trustworthy physician referral tool, your strategy will lack the full depth of understanding needed to meet your annual growth goals.

The goals of a Physician Relations program are to:

  • Promote physician engagement in order to grow volume in alignment with the hospital's strategic plan.
  • Engage and connect physicians to other physicians and to support key hospital services.
  • Unearth any quality, customer service, or access issues physicians may be experiencing.
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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, strategic growth, strategic planning, health care, health system, healthcare, healthcare strategy, hospital strategy, Physicians

Choosing the Right Data Source for your Physician Relations Program

Posted by Tony Camarata on Apr 29, 2016 7:00:46 AM

In the modern healthcare landscape, the need for reliable physician intelligence and a strategic physician relations strategy is only continuing to grow. With 32 million newly insured Americans entering the healthcare system as a result of the Affordable Care Act and a physician shortage—projected to climb to more than 90,000 by 2020—healthcare providers must have a comprehensive understanding of the physician relationships within their market, the available service line opportunities, and an accurate measure of inbound and outbound patient trends in order to stay ahead of the growing healthcare need.

When building a physician relations strategy, it is important for healthcare providers to be tapped into a reliable data source and a trustworthy physician referral tool. An understanding of the datasets available and reasons why certain physician tools use certain datasets can empower you to make the right decision in the tool that will best suit your needs.

Using the best available data can provide a clear roadmap for health providers focused on strategic growth. By fostering effective communication with physicians, relations experts can identify trends, issues, and opportunities and ultimately improve the overall quality of patient care delivered to their service area by accurately understanding the market needs. There are three main data sources to consider. Use of one or more of these datasets can be helpful when building a well-rounded physician relations strategy.

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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, health care, health strategy, health system, healthcare data, healthcare strategy, hospital strategy, medicare, pathways

Best Practices in Physician Relations

Posted by Lee Ann Lambdin on Apr 18, 2016 7:00:46 AM

Interviews with: Mitzi Kent and Dustie Maguire

Originally shared as a webinar, on April 12, 2016, this interview with Stratasan and LifePoint Health discusses the organization of physician relations, goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance. You can see presentation slides and hear the audio from the webinar presentation here.

 

 

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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals

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