Healthcare Strategic Growth Blog

Does Your Organization Really Value Physician Relations? A SHSMD 2018 Session Recap

Posted by Stephanie Johnson on Oct 10, 2018 1:27:10 PM

How to Gain Leadership Trust, Support, and Collaboration

By Stephanie Johnson

Many healthcare organizations have a physician relations effort, but the value that c-suite leaders place on this effort can vary significantly. Leading programs establish a system for how to communicate the right information and demonstrate the right value to their leaders.

This session, titled Does Your Organization Really Value Physician Relations? Was led by Kriss Barlow, Principal of Barlow/McCarthy, and Mitzi Kent, Vice President of Strategic Growth and Provider Recruitment/Relations for Lifepoint Health. It had the following key learning objectives:

  • Understand the need for aligning program goals with the organization’s strategic goals
  • Clearly describe the must haves for demonstrating value to the internal stakeholders
  • Create a plan that details the steps to achieve a stronger value with internal leaders
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Tags: shsmd18, SHSMD, physician relations

Best Practices in Physician Relations

Posted by Lee Ann Lambdin on Jun 11, 2018 10:41:00 AM

Interviews with: Mitzi Kent and Dustie Maguire

Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.

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Tags: Blog, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, Physicians, referrals, strategic growth, strategic positioning

Elevate Your Physician Referral Strategy

Posted by Tony Camarata on May 30, 2018 10:41:00 AM

Use the Right Data to Stay Competitive and Optimize Physician Outreach

Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. The US healthcare system is facing a monumental physician shortage due to population growth, an increase in the number of aging Americans, and the retirement of practicing doctors. Additionally, despite increased medical school enrollments over the last half decade, the physician shortfall is projected to grow to 100,000 by the year 2030, according to the Association of American Medical Colleges.

Concurrent to these headaches has been the onslaught of big data—seen by many as a potential elixir to a myriad of problems, and seen by others as merely a new conundrum. 

One thing is certain: hospitals and health systems have never had a more urgent need for accurate, actionable intelligence—especially with regards to fostering and maintaining their physician relations to drive strategic growth.

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Tags: Blog, health care, healthcare, physician liaision, physician liaison, Physician Pathway, physician referral, physician relations, strategic growth, white paper

True or False: Physician Referrals Are Affected by Distance

Posted by Dave Sellers on Apr 17, 2018 4:13:02 PM

A Surprising Trend in Patient Care Patterns

By Dave Sellers

We recently tested a theory as to whether or not distance to a physician referral affects how quickly a patient seeks care.* All other factors being equal, we hypothesized that patients would not act as quickly in scheduling a physician visit if that physician is far away. Conversely, if the doctor is close by, we assumed patients would be more likely to book their appointment sooner.

In a previous post, we discussed a similar idea. Are patients more likely to go to the hospital closest to them when in need of care? In that case, tif all other factors are equal, then the answer was yes. But rarely are all other factors equal. Factors such as a hospital's CMI, their community perception, and relative patient satisfaction rates all come into play and can often be more important than proximity.

With this new theory, we were still considering the role of distance, but this time, we wanted to know how it would affect a patient’s responsiveness when needing to schedule time with a referred physician. Our findings surprised us.

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Tags: physician patterns, physician outreach strategy, physician relations, physician referral tool, physician referral, physician retention, healthcare physician strategy

Foster Physician Alignment and Uncover Opportunities for Growth

Posted by Jackie DeGroat on Apr 4, 2018 7:50:08 AM

Physician Patterns and Loyalty

By Jackie DeGroat, Tony Camarata, and Rebecca Groner

In case you missed the earlier announcement, Physician Pathway is now comprised of two tools: Physician Loyalty and Physician Patterns. Here is a quick overview of what each tool offers:

  • Physician Patterns shows you where physician referral patterns and any leakage is occurring.
  • Physician Loyalty shows you where physicians are treating their cases.

Together, these tools provide focused intelligence around physician and provider relationships and uncover physician behavior in your market. Your team will spend less time mining data and more time strategizing.

Important note: For existing users, Physician Pathway has been renamed to Physician Patterns. It’s the same product, just with a new name!

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Tags: physician patterns, physician outreach strategy, healthcare physician strategy, physician tool, physician relations, Physician Pathway, physician referral tool, physician recruitment, physician retention, physician liaison

Top 5 Most Popular Strategic Growth Blog Posts of 2017

Posted by Jennifer Keller on Dec 26, 2017 9:06:57 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

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Tags: Blog, health care, healthcare, healthcare marketing, healthcare service area, healthcare strategic growth, marketing, physician recrutiment, physician relations, service area, strategic growth, 2017, software

Best Practices: Measuring Physician Relations Success

Posted by Jackie DeGroat on Oct 24, 2017 3:01:22 PM

Why the Right Referral Software is Necessary to Ensure Goals Are Being Met

By Jackie DeGroat and Sean Conway

Hospitals depend heavily on their referring physicians for patient volume and revenue, which is why developing and maintaining relationships with these physicians is so important. Physician Liaisons are the face, voice, eyes, and ears of this demanding effort. Physicians have a lot of options for referrals and this competition puts even more pressure on physician relations teams to effectively manage provider relationships.

Physician relations teams are responsible for strengthening relationships between physicians and their hospital or health system, with the goal of driving more referrals in-network. There are many components that make up a quality physician relations program, such as a strategic sales plan, effective encounters, and meaningful conversations. But to ensure program goals are being met, physician relations teams must track and measure their initiatives so they can successfully identify opportunities for improvement.

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Tags: healthcare marketing, marketing, healthcare strategic growth, healthcare strategic planning, strategic growth, healthcare data, healthcare data analytics, Physician Pathway, healthcare physician strategy, physician referral, physician relations

Five Surprising Lessons from SHSMD 2017, Day One

Posted by Sean Conway on Sep 26, 2017 7:09:40 AM

Session Summary: Physician Relations Inside and OutLaunching and Fueling Your Program for the Long Haul

By Sean Conway

The first day of SHSMD Connections 2017 was jam-packed with excellent educational opportunities, just as you would expect. The SHSMD website promises a conference that will equip healthcare professionals with the information and resources needed to face the rapidly evolving future of healthcare, head-on. Day one of the main educational sessions lived up to this commitment.

The “Physician Relations Inside and Out” session was a perfect example of an instructional, learning opportunity created with future growth in mind. Carol Koenecke-Grant of Valley Health System has built a physician relations program from the ground up, using a well-planned strategy. In this session, she shared how to develop a business plan integrating communication best practices, gain ongoing access to physicians, and deliver results.

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Tags: healthcare, SHSMD, shsmd17, healthcare conference, conference, meetings, healthcare meetings, healthcare physician strategy, physician liaison, physician relations, physician liaision

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, physician relations, Stratasan, strategic growth, strategic planning, Tapestry, tapestry segmentation

Tracking Physician Referrals: Why Lengthy Wait Times for Specialist Referrals Should Affect Your Strategy

Posted by Jackie DeGroat on Jan 9, 2017 10:29:19 PM

When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition. 

These lengthy wait times canand shouldalso drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.

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Tags: Blog, health care, healthcare, healthcare physician strategy, healthcare strategy, physician liaison, physician outreach strategy, physician referral, physician referral tool, physician relations, physician patterns

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