Healthcare Strategic Growth Blog

Increase Marketing ROI: Use Data to Focus Your Outreach

Posted by Lee Ann Lambdin on Aug 10, 2016 8:20:16 AM

*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

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Tags: Blog, strategic growth, strategic growth planning, data, data analysis, esri tapestry segmentation, growth planning, health systems, healthcare data, healthcare marketing, hospitals, marketing, roi

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