Key Considerations for Proactive Healthcare Planners
By Gavin Chance
A well-defined service area assists with targeted marketing and physician business development efforts. It can also help identify who your true competitors are by service line.
Market transitions and population shifts can alter your service area. These changes can sometimes be subtle, but still come with noteworthy effects. It’s important to pay attention to the signs that indicate change and be ready to reassess your service area definitions when appropriate. In this post, we’ll discuss three important signs to watch for.
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Tags:
healthcare service area,
service area,
service area growth,
hospital service area
Drive Growth and Provide Quality Care
By Morgan Atkins
While vital to growth, service line development can be risky and typically requires a significant time and financial investment. In order to minimize risk and expand your service offerings more effectively, hospitals need reliable, data-based intelligence to guide their efforts.
In this post, we consider four ways to identify pockets of unmet demand and consider how to add new facilities in these areas. We’ll highlight some common mistakes providers often make and discuss how to get a more detailed understanding of your patient population so you can focus on the right service line growth opportunities.
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Tags:
growth planning,
healthcare service area,
healthcare service line,
service area,
service area growth,
service line growth,
hospital service area,
hospital growth
by Lee Ann Lambdin and Jason Haley
How to Define a Service Area
The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied. There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends. Defining a service area is both art and science.
In our years of working with healthcare strategists, marketers, and planners, we’ve found that most organizations define their service areas incorrectly, often defining them larger than they should. In this post, we'll discuss best practices and highlight the pros and cons of different methods of defining a service area.
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Tags:
GIS,
healthcare service area,
service area
We hope it’s been an incredible year of growth and learning through Stratasan's Strategic Growth blog series. We’ve learned how to apply the principles of “good strategy” to our annual planning, outlined how to achieve organizational alignment, and discussed how to thrive as an independent hospital in challenging healthcare times.
As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2018. These posts received the most hits and seemed to provide the most helpful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.
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Tags:
Blog,
physician relations,
strategic growth,
health care,
healthcare,
healthcare marketing,
healthcare strategic growth,
marketing,
software,
healthcare service area,
physician recrutiment,
service area,
2018
We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.
If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.
Read More
Tags:
Blog,
physician relations,
strategic growth,
health care,
healthcare,
healthcare marketing,
healthcare strategic growth,
marketing,
software,
healthcare service area,
physician recrutiment,
service area,
2017
We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.
If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.
Read More
Tags:
Blog,
physician relations,
strategic growth,
2016,
demographics,
health care,
healthcare,
healthcare marketing,
healthcare strategic growth,
marketing,
healthcare customer,
healthcare patient,
healthcare service area,
marketing roi,
patient population,
physician recrutiment,
service area
