Stratasan Blog

Top 5 Most Popular Strategic Growth Blog Posts of 2017

Posted by Jennifer Keller on Dec 26, 2017 9:06:57 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

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Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2017

The Art (and Science) of Defining a Service Area

Posted by Lee Ann Lambdin on Jan 24, 2017 10:06:00 AM

by Lee Ann Lambdin and Jason Haley

How to Define a Service Area

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends. Defining a service area is both art and science.

 

In our years of working with healthcare strategists, marketers, and planners, we’ve found that most organizations define their service areas incorrectly, often defining them larger than they should. In this blog post, we will discuss best practices and highlight the pros and cons of different methods of defining a service area.

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Tags: GIS, healthcare service area, service area

Top 5 Popular Strategic Growth Blog Posts from 2016

Posted by Jennifer Keller on Dec 27, 2016 2:09:09 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

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Tags: Blog, physician relations, strategic growth, 2016, demographics, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, healthcare customer, healthcare patient, healthcare service area, marketing roi, patient population, physician recrutiment, service area

Hospital Service Area: Local Facilities

Posted by The Stratasan Team on Nov 7, 2014 3:48:40 PM

The technology team at Stratasan is on a never-ending mission to make Canvas a better tool for healthcare market researchers, hospital strategists, and other users. Often we release incremental improvements that are pushed out with little fanfare.

So this is a quick note to make sure you don't miss ne of the recent updates.

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Tags: GIS, service area

2012 Medicare Statistics

Posted by The Stratasan Team on Aug 27, 2013 12:29:57 AM

Medicare accounts for 38.4% of the total U.S. discharges based on the latest Stratasan projection of 38,919,778 inpatient discharges. The ability to understand who, and where your Medicare patients are coming from is critical to all providers who accept Medicare as a payor. Below are some key statistics from the 2012 Medicare Provider Analysis and Review (MedPAR) claims file.

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Tags: community health, service area, healthcare news

The Art (and Science) of Defining Service Areas – Part 2

Posted by The Stratasan Team on Feb 20, 2013 9:37:17 PM

This post is a follow-up case study to illustrate the detail outlined in Part 1 found here.

Case Study – Memorial Hospital, Anytown, USA.  In the last blog post, we covered how to define a service area.  In this post, we will cover a case study demonstrating the pros and cons of different service area definitions focusing on competitor identification.  Below is a case study based on a real hospital and real service areas blinded to protect the innocent.

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Tags: GIS, healthcare service area, service area

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