By Lee Ann Lambdin, Taylor Smith, and Jackie DeGroat
Why It’s Critical for Measuring Progress, Driving Growth, and Meeting Goals
A Playbook for Independent Hospitals and Small Health Systems
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strategic growth,
strategic growth planning,
healthcare,
healthcare strategic growth,
analytics partner,
healthcare service area,
service area growth,
data analyst,
healthcare analyst
By Lee Ann Lambdin
The Society of Healthcare Strategy & Market Development (SHSMD) annual conference is the biggest healthcare strategy conference nationwide. As stated on their website, it is “the premier conference for healthcare marketing, public relations and communications, and strategic planning professionals.” Headed into its 21st year, SHSMD Connections 2017 is taking place September 24 - 27 in Orlando, FL.
With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, this conference can easily be an enriching experience for attendees, but it can also feel like you’re drinking from a firehose.
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strategic growth planning,
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healthcare,
healthcare conference,
healthcare strategic growth,
SHSMD,
analytics partner,
service area growth,
shsmd17
By Lee Ann Lambdin
Strategic growth planning is a useful process for guiding the future of all types of organizations, especially hospitals and healthcare systems.
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Tags:
strategic growth,
strategic growth planning,
healthcare,
healthcare strategic growth,
analytics partner,
service area growth
The pressure to compete and expand market share is at an all-time high for hospitals and health systems. Providers in many markets are feeling the impact of reduced patient payments, competitor maneuvers, and new market entrants. Looking for new opportunities for service area growth, hospitals and health systems often rely on their instincts, local knowledge, or attempt to draw guidance from raw market data. Too often, these tactics lead to frustrating ends—growth plans that prove unsuccessful and year-end budget frustration.
New, trackable strategies must be enacted for the growth and change that is needed. Consideration of these five key areas will allow your hospital or health system to identify the best potential opportunities within a service area and guide your team toward more productive growth strategy and planning.
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Blog,
strategic planning,
demonstration,
health care,
healthcare,
Market Share,
market share,
healthcare market share,
healthcare service area,
market share growth,
service area growth
