Adapting Your Growth Strategy to Meet the Needs of Aging and Racially and Ethnically Diverse Patient Populations
By Michael Shipley
Senior Product Manager
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Tags: Blog, physician referral, Stratasan, strategic growth, strategic growth planning, strategic planning, data analytics, data-driven decisions, data strategy, growth planning, health care, health data, health strategist, health strategy, health system, health systems, healthcare, healthcare budget, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare strategy, healthcare systems, hospital, hospital planning, hospital strategic planning, hospital strategy, hospitals, Inpatient Statistics, markeitng, Market Share, nashville, Physicians, Population Health Management, referral data, referrals, healthcare market share, marketing research, patient population, service area growth, service line growth, strategic growth plan, physician outreach strategy, Hospital growth plan, healthcare leadership, healthcare market data, hospital growth, physician patterns, patient experience, customer experience, physician strategy, diversity, data confidence, outmigration, physician referral leakage, outpatient, HOPD, 2022, Patient Origin, Syntellis, healthcare annual planning
Drive Growth and Provide Quality Care
While vital to growth, service line development can be risky and typically requires a significant time and financial investment. In order to minimize risk and expand your service offerings more effectively, hospitals need reliable, data-based intelligence to guide their efforts.
In this post, we consider four ways to identify pockets of unmet demand and consider how to add new facilities in these areas. We’ll highlight some common mistakes providers often make and discuss how to get a more detailed understanding of your patient population so you can focus on the right service line growth opportunities.
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Tags: growth planning, healthcare service area, healthcare service line, service area, service area growth, service line growth, hospital service area, hospital growth
Mass marketing, shotgun marketing, spray and pray marketing—call it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.
Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.
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Tags: Blog, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, hospital strategic growth, marketing, marketing research, service line growth, targeted marketing
Recently, we performed an analysis for a customer on cardiac services trends. Based on previous studies, we knew cardiac inpatient services were declining overall. However, we discovered that inside cardiac services many of the sub-service lines behave quite differently; many declining but some actually increasing. We analyzed all-payer data from Florida, Texas and California alongside full U.S. Medicare data and discovered a deeper understanding than “inpatient cardiac services are declining.”
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Tags: healthcare service line, service line growth, healthcare trends
