Healthcare Strategic Growth Blog

Innovative Solutions to the Healthcare Revenue Crisis

Posted by Morgan Atkins on Aug 28, 2018 3:08:58 PM

How Leaders Can Look Within for Answers

By Morgan Atkins

With healthcare reimbursement constantly changing, health systems and hospitals are searching for new revenue streams to diversify their income. Financial cuts, new regulations, and payer contract negotiations have pushed healthcare institutions to find new, creative ways to keep revenue flowing while still maintaining high quality care.

“Exploring diversified, innovative revenue streams” was listed as third most important issue of strategic importance in a recent survey of 146 C-suite executive. A Becker’s Hospital Review article covering this survey shared that “C-suite executives at both health systems and community hospitals are shifting their focus to nontraditional sources of growth rather than relying solely on conventional determinants of market share.”

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Tags: service area growth, service line growth, leadership, healthcare leadership, innovation, revenue

A Comprehensive Approach to Service Line Growth: Recorded Webinar

Posted by Jennifer Keller on Dec 19, 2016 2:33:33 PM

Have you been tasked with the growth of a particular service line or want to reach a larger population with your services?

If so, you don’t want to miss this recorded webinar session!

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Tags: Blog, strategic growth, strategic planning, health care, healthcare, healthcare strategic growth, healthcare strategy, webinar, healthcare service area, patient volume, service line growth

A Comprehensive Approach to Service Line Growth: Product Line Toolkit Webinar

Posted by Jennifer Keller on Nov 1, 2016 11:14:41 AM

Without reliable, data-based intelligence, it is difficult to create actionable and measurable strategies for growing a service line.

In this webinar, Drake and Sean cover the various challenges to growing a service line and potential solutions, as well as looking at how Stratasan's Product Line Toolkit can help in these efforts.

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Tags: Blog, strategic growth, strategic growth planning, strategic planning, growth, health care, healthcare, marketing, training, webinar, healthcare growth, healthcare service line, service line growth

How to Drive ROI: Creating Marketing Campaigns that Work

Posted by Jennifer Keller on Oct 17, 2016 10:28:15 PM

Mass marketing, shotgun marketing, spray and pray marketingcall it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.

Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.

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Tags: Blog, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, hospital strategic growth, marketing, marketing research, service line growth, targeted marketing

What’s Going on inside the Heart of Cardiac Services?

Posted by The Stratasan Team on Mar 12, 2013 9:24:02 AM

Recently, we performed an analysis for a customer on cardiac services trends.  Based on previous studies, we knew cardiac inpatient services were declining overall.  However, we discovered that inside cardiac services many of the sub-service lines behave quite differently; many declining but some actually increasing.  We analyzed all-payer data from Florida, Texas and California alongside full U.S. Medicare data and discovered a deeper understanding than “inpatient cardiac services are declining.”

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Tags: healthcare service line, service line growth, healthcare trends

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