Healthcare Strategic Growth Blog

Karaoke at SHSMD 2017: Song Recommendations and Advice for Killing It On Stage

Posted by Drake Jarman on Sep 26, 2017 9:33:33 AM

By Drake Jarman

Tonight is the last night of SHSMD Connections 2017 and you won’t see your conference friends for a year. What better way to end things on a high note than by taking the karaoke stage at the Block Party at Universal Studios City Walk?

Based in Nashville, TN, often referred to as “Music City,” we at Stratasan love our karaoke. While we may not be nearly as talented as our neighbors in “the biz,” we never miss an opportunity to channel our inner Taylor Swift.

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Tags: conference, healthcare, healthcare conference, SHSMD, shsmd17, healthcare meetings, meetings, nightlife, orlando, karaoke

Five Surprising Lessons from SHSMD 2017, Day One

Posted by Sean Conway on Sep 26, 2017 7:09:40 AM

Session Summary: Physician Relations Inside and OutLaunching and Fueling Your Program for the Long Haul

By Sean Conway

The first day of SHSMD Connections 2017 was jam-packed with excellent educational opportunities, just as you would expect. The SHSMD website promises a conference that will equip healthcare professionals with the information and resources needed to face the rapidly evolving future of healthcare, head-on. Day one of the main educational sessions lived up to this commitment.

The “Physician Relations Inside and Out” session was a perfect example of an instructional, learning opportunity created with future growth in mind. Carol Koenecke-Grant of Valley Health System has built a physician relations program from the ground up, using a well-planned strategy. In this session, she shared how to develop a business plan integrating communication best practices, gain ongoing access to physicians, and deliver results.

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Tags: physician liaison, physician relations, conference, healthcare, healthcare conference, physician liaision, SHSMD, healthcare physician strategy, shsmd17, healthcare meetings, meetings

Top 5 Nightlife Destinations at SHSMD 2017 Orlando

Posted by Sean Conway on Sep 25, 2017 10:05:44 AM

By Sean Conway

You’ve made it to SHSMD Connections 2017, congrats! While your main goal over the next few days will be to make lasting connections with some of the estimated 1,400+ healthcare professionals on-site and attend as many sessions and keynotes as possible, it’s not a bad idea to plan a few after-hours activities as well. Take advantage of the Orlando nightlife to bond with co-workers or mingle and connect with other SHSMD attendees.

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Tags: conference, healthcare, healthcare conference, SHSMD, shsmd17, healthcare meetings, meetings, nightlife, orlando

SHSMD 2017 Session Summary: Facilitation Bootcamp for Healthcare Strategists

Posted by Morgan Atkins on Sep 24, 2017 7:20:49 AM

By Morgan Atkins

No surprise for a conference with a primary focus on education, SHSMD Connections 2017 kicked off with a couple of day-long intensive sessions. These focused learning programs are designed specifically to develop key skills identified in SHSMD’s Bridging Worlds: The Future Role of the Healthcare Strategist.

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Tags: strategic growth, conference, healthcare, healthcare conference, healthcare strategic growth, SHSMD, shsmd17, healthcare meetings, meetings

Make the Most of SHSMD 2017: 5 Tips to Maximize Your Time

Posted by Lee Ann Lambdin on Sep 19, 2017 10:28:06 PM

By Lee Ann Lambdin

The Society of Healthcare Strategy & Market Development (SHSMD) annual conference is the biggest healthcare strategy conference nationwide. As stated on their website, it is “the premier conference for healthcare marketing, public relations and communications, and strategic planning professionals.” Headed into its 21st year, SHSMD Connections 2017 is taking place September 24 - 27 in Orlando, FL.

With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, this conference can easily be an enriching experience for attendees, but it can also feel like you’re drinking from a firehose.

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Tags: strategic growth, strategic growth planning, conference, healthcare, healthcare conference, healthcare strategic growth, SHSMD, analytics partner, service area growth, shsmd17

Founder's Perspective: Attending SHSMD Connections

Posted by Jason Moore on Sep 13, 2017 10:28:05 AM

By Jason Moore

We are gearing up for The Society of Healthcare Strategy & Market Development’s annual conference (SHSMD Connections 2017). This will be our seventh consecutive year to participate and this year’s conference will be held in Orlando, FL, a city and state that is top of mind for us right now in the wake of Irma.

I've been reflecting back on how far Stratasan’s involvement in this conference has grown since our first year attending. Over time, we have increased in capacity, objectives, and number of participants.

SHSMD has always been the most important annual conference for Stratasan. Not only is it the biggest healthcare strategy conference nationwide, the speaker themes, trainings session topics, and attendees are all inline with our wheelhouse of expertisehealthcare marketing and strategic planningwhich makes it the perfect opportunity for us to network and learn.  

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Tags: growth, healthcare conference, SHSMD, leadership, conferences, shsmd17

Leading Change in Healthcare

Posted by Lee Ann Lambdin on Mar 14, 2017 11:01:41 AM

A Review: 2017 SHSMD Executive Dialogue


By Lee Ann Lambdin

Between February 21–22, 2017, a group of senior-level strategic executives gathered in Scottsdale, AZ for the SHSMD Executive Dialogue: Leading Change, an interactive seminar with in-depth dialogue about healthcare strategy and marketing. I had the pleasure to attend the meeting and learn from both presenters and other attendees.

 

The learning objectives for this event were the following:

  • Critically consider major changes in healthcare and explore implications for healthcare strategy professionals.
  • Examine in-depth, significant organizational imperatives and the role strategic leaders play in effective planning, implementation, and execution.
  • Gain new insights into the expertise and approaches that will lead to personal and organizational success through open dialogue with recognized experts, along with peer strategic leaders.

With 3 speakers at this conference, one presentation from a sponsor, and an hour of Q&A and discussion after each speaker, there was a great deal of interaction and dialogue between the attendees. There were forty attendees, creating a true sense of intimacy and openness among those in attendance. In short, it was a very worthwhile meeting.

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Tags: health data, healthcare, SHSMD, leadership, change, healthcare leadership

5 Takeaways from SHSMD 2016

Posted by Drake Jarman on Sep 19, 2016 4:17:08 PM

SHSMD Connections 2016 was held in Chicago from September 11-14. As we introduced in our previous post, the Society of Healthcare Strategy & Market Development (SHSMD) Connections is a tremendous opportunity to network with an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals while taking in more than four hours of keynote sessions and choosing from 60 sessions and eight targeted learning tracks.

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Tags: Blog, strategic growth, 2016, conference, events, health care, healthcare, healthcare conference, SHSMD, shsmd16, training

5 Tips for Maximizing Your Time at SHSMD

Posted by Lee Ann Lambdin on Aug 23, 2016 11:14:13 AM

 

 

Like any big conference, attending the Society of Healthcare Strategy & Market Development (SHSMD) Connections can be an overwhelming experience. Headed into its 20th year as an event, SHSMD Connections 2016 is taking place September 11 - 14 in Chicago. With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, it’s easy to see how this could be an enriching experience, but it can also feel like you’re drinking from a firehose.

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Tags: Blog, chicago, strategic growth planning, health care, healthcare, healthcare data, healthcare strategic planning, healthcare strategy, hospital, hospital planner, marketing development, SHSMD

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