This post was first published in 2014 on Medical Practice Insider. Click here to see the original post.
When physician practices need to open a new office, they often pick a location based on gut instinct. They could get better results with mapping technology that helps ensure that the site selected is the ideal spot for increasing revenue and market share.
In site selection, there’s a vast amount of information to analyze — and most of it comes in the form of spreadsheets that don’t offer much clarity in the decision-making process. But when all that data gets integrated into Geographic Information System (GIS) software, you can “see” the data in a variety of ways to make smarter choices.
GIS mapping makes it easy to visualize anticipated population growth by zip code, census tracts and even block groups.
Here’s a breakdown of key data visualization tool capabilities.