Healthcare Strategic Growth Blog

4 Health Systems with Exceptional Marketing and Social Media

Posted by Jennifer Keller on Nov 28, 2017 2:47:14 PM

Find Inspiration from these Forward-Thinking Marketing Teams

By Jennifer Keller

With so many avenues to interact with patients and prospective patients online, hospitals and health systems are finding new and creative ways to connect every day. In this post, find inspiration from four health systems making impressive and forward-thinking strides in their marketing programs. Each hospital has employed notable marketing, and particularly social media, strategies in an effort to engage their community.

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Tags: healthcare marketing, marketing, social media, hosptial marketing, content marketing

Social Media and Healthcare: Which Hospitals Are Doing it Right?

Posted by Jennifer Keller on Aug 29, 2016 9:37:35 PM

It’s no secret that the way consumers interact with the healthcare industry is undergoing an unprecedented change. One of the many new realities for hospitals and healthcare systems is the importance of a positive and active social media presence. Tech-savvy consumers are increasingly aware of the power they hold to influence hospital behavior through social sharing. The online world opens the door for positive or negative expression about a healthcare experience.

 

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Tags: Blog, health care, healthcare, healthcare strategy, marketing, social, social media, social outreach

Healthcare Marketing: 5 Tips on How to Make Better Use of Your Marketing Budget

Posted by Jennifer Keller on Jul 11, 2016 7:30:35 AM

 

The healthcare marketing landscape has changed in many ways over the past few years. Perhaps the biggest change is that the healthcare consumer is more empowered now than ever before. With an increasing amount of information about healthcare services and providers at their fingertips, consumers are making more educated decisions about how they seek the care they need. To stay competitive, your marketing mix has to evolve.

 

Here are 5 tips on how to make better use of your healthcare marketing budget:

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Tags: advertising, Blog, content marketing, healthcare, healthcare marketing, marketing, mobile advertising, social media, healthcare strategy

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