Effectively Leverage Your Data for Maximum Growth Insights
By Angelo Vibar, Tony Camarata and Dave Sellers
Are you asking the wrong questions of the right data; or the right questions of the wrong data? Most healthcare strategic planners understand the value of using data for informed decision making, but many don’t know how to effectively use data—or when to acquire new data—to find the answers they need.
When looking to assess market share or performance, you may feel the datasets you already have access to will provide the answers you need. But what if you don’t have the right data to answer these particular questions? Using the wrong data, you may miss important segments of your population in your analysis and risk using out-of-date or inconsistent data. A new data set all together may be needed to properly address the issues at hand.
There is also great value in being able to trust your data so you can be confident in your decision making. As hospital leaders face mounting financial and operational challenges, it’s critical to have tools that can consolidate and visualize healthcare market data—offering a source of common truth—and speed up the data analysis process. A source of common truth can unify departments around growth goals, metrics, and reliable market intelligence.
