Healthcare Strategic Growth Blog

By Dave Bailey
SVP Marketing

Tags: Blog, Stratasan, data visualization, analytics, data-driven decisions, Healthcare Market Research, healthcare strategy, healthcare systems, hospital, Market Share, all-payer claims data, 2022, Syntellis, price transparency

By Zach Missimo
Product Manager

Tags: Blog, Stratasan, data visualization, analytics, data-driven decisions, Healthcare Market Research, healthcare strategy, healthcare systems, hospital, Market Share, Pathway, all-payer claims data, focus pathway, outmigration, 2022, Patient Origin, Out-migration, Syntellis

Adapting Your Growth Strategy to Meet the Needs of Aging and Racially and Ethnically Diverse Patient Populations 

By Michael Shipley
Senior Product Manager

Tags: Blog, physician referral, Stratasan, strategic growth, strategic growth planning, strategic planning, data analytics, data-driven decisions, data strategy, growth planning, health care, health data, health strategist, health strategy, health system, health systems, healthcare, healthcare budget, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare strategy, healthcare systems, hospital, hospital planning, hospital strategic planning, hospital strategy, hospitals, Inpatient Statistics, markeitng, Market Share, nashville, Physicians, Population Health Management, referral data, referrals, healthcare market share, marketing research, patient population, service area growth, service line growth, strategic growth plan, physician outreach strategy, Hospital growth plan, healthcare leadership, healthcare market data, hospital growth, physician patterns, patient experience, customer experience, physician strategy, diversity, data confidence, outmigration, physician referral leakage, outpatient, HOPD, 2022, Patient Origin, Syntellis, healthcare annual planning

By Jason Haley
Vice President, Customer Success

One of the things I enjoy most about leading Stratasan’s Customer Success team is that I get to serve our healthcare clients in a variety of ways: as a champion, a cheerleader, a problem solver, and an advisor. In recent weeks, I’ve had a number of conversations about strategic planning and how it’s that time of year again. Surprisingly, I’m hearing that many teams aren’t ready to “get started” yet… much like I’m not quite ready for talk about pumpkin spice lattes, Thanksgiving plans, and holiday lights.   

Nevertheless, it’s time. Whether you are a part of a hospital / health system or an ancillary care provider, here are four important reasons you need to prioritize strategic planning today: 

Tags: Stratasan, healthcare strategic planning, healthcare strategy, hospital strategic planning, 2022

By Michael Shipley
Senior Product Manager

Tags: Blog, Stratasan, strategic planning, strategy, data, data analysis, data analytics, data-driven decisions, data strategy, growth, health, health care, health strategist, health strategy, healthcare, healthcare data, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare systems, hospital, Market Share, healthcare growth, data analyst, all-payer claims data, decision-driven decisions, data aggregation, payers, Gist

Reflections on How We Began and How Far We’ve Come

By Members of the Stratasan Team

Every May, our team sets aside time to celebrate. During this month nine years ago, Stratasan was officially established as a company. Our annual celebration looks a bit different this year. We can’t gather off-site as a team. Instead, we look towards the fall as a time for some much-needed face-to-face conversation and merriment. For now, we’ll raise a glass together digitally and share a few words about how far we’ve come and how grateful we are for the team we have today. Please enjoy the reflections below, shared by long-time members of our team.

 

Tags: Stratasan, anniversary, founder's reflections

Note: this post is part 3 of a six part series. You can read the first, second, fourth, fifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

 

Note: this post is part 2 of a six part series. You can read the first, third, fourth, fifth, and sixth posts here, or access the whole series, here.

As we know from the first post in this series, Esri's Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer's lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

Note: this post is part 1 of a six part series. You can read the second, third, fourth, fifth, and sixth posts, or access the whole series here.

Know your customer. It's marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.

Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.

Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation