Adapting Your Growth Strategy to Meet the Needs of Aging and Racially and Ethnically Diverse Patient Populations
By Michael Shipley
Senior Product Manager
By Michael Shipley
Senior Product Manager
Tags: Blog, physician referral, Stratasan, strategic growth, strategic growth planning, strategic planning, data analytics, data-driven decisions, data strategy, growth planning, health care, health data, health strategist, health strategy, health system, health systems, healthcare, healthcare budget, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare strategy, healthcare systems, hospital, hospital planning, hospital strategic planning, hospital strategy, hospitals, Inpatient Statistics, markeitng, Market Share, nashville, Physicians, Population Health Management, referral data, referrals, healthcare market share, marketing research, patient population, service area growth, service line growth, strategic growth plan, physician outreach strategy, Hospital growth plan, healthcare leadership, healthcare market data, hospital growth, physician patterns, patient experience, customer experience, physician strategy, diversity, data confidence, outmigration, physician referral leakage, outpatient, HOPD, 2022, Patient Origin, Syntellis, healthcare annual planning
Our entire Stratasan team knows the importance of deeply understanding the needs and desires of the healthcare strategists, marketers, physician liaisons and other decision-makers we serve. We're constantly working to identify our customers' motivations, challenges and struggles, so we can more effectively support them and better tailor our products and services to capably address their top priorities.
It was with this in mind that we recently brought in outside experts to help bridge knowledge gaps and amplify internal understanding of the always complex, always changing acute care, ancillary and payer spaces. This amazing team - highly skilled at conducting in-depth qualitative research and utilizing simple frameworks to capture a central message - served us well, both confirming what we already knew and uncovering many interesting new insights. In this post, we’ll share some common themes from our research, and how we’re pivoting our outreach to more closely align with the ways we provide value.
The relationship between physicians and provider facilities is impacting much of the changing landscape of healthcare. Physician Liaisons are the face, voice, and ears of this demanding effort. Tasked with building relationships that will drive growth and revenue, this position needs the support of directionally correct, objective data that can support and enhance their market assessments. After all, as the Physician Liaison, you are the market expert.
Tags: physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, health care, health strategy, health system, healthcare strategy, hospital strategy, pathways, physician patterns
2021 has been a year full of learning, growing, and overcoming for all of us. We hope Stratasan's Strategic Growth blog series has been a bright spot in your week, delivering insight and inspiring creativity. We discussed how to widen outpatient planning opportunities, learned how to use reimbursement data when entering new markets, discovered how to access the latest population data for better strategic planning, and much more.
As we close out the year, we thought it'd be helpful to share our five most popular blog posts of 2021. These posts received the most views and seemed to provide useful growth guidance to you, our readers. If you’re staying home for the holidays or enjoying some downtime before the new year begins, check out these posts that you may have missed or revisit your favorites for fresh insight.
2020 has been a year full of learning, growing, and overcoming for all of us. We hope Stratasan's Strategic Growth blog series has been a bright spot in your week, delivering insight and inspiring creativity. We uncovered innovative solutions to the healthcare revenue crisis, learned how to identify service line opportunities, discovered how new diagnosis and procedure codes are created, and much more.
As we close out the year, we thought it'd be helpful to share our five most popular blog posts of 2020. These posts received the most views and seemed to provide useful growth guidance to you, our readers. If you’re staying home for the holidays or enjoying some downtime before the new year begins, check out these posts that you may have missed or revisit your favorites for fresh insight.
Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.
While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.
Tags: strategic growth, demographics, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, marketing development, marketing roi, targeted marketing, launch pathway, healthcare data analytics, healthcare demographics
I hired a great analyst a few years ago. She was skilled with database programs, understood the complexities of the healthcare market, and had previously been a medical records coder—in short, she was very talented. The longer she was in her position, the more our state data was reported accurately and on a reliable schedule. It was a huge win for me and my team!
Recognizing her capabilities, I asked if she could start running "quarterly standard reports" that present key findings which could influence how our planning, marketing, and business development departments would function and what we would focus on in the weeks and months to come. These quarterly updates would be high-level summaries of our market landscape and would cover everything from our hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more.
Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data analysis, data analytics, healthcare, healthcare data, healthcare strategic growth, healthcare analytics partner, healthcare trends
We hope it’s been an incredible year of learning through Stratasan's Strategic Growth blog series. We said goodbye to a dear friend, learned the secrets of the DIKW pyramid, uncovered innovative solutions to the healthcare revenue crisis, and much more.
As we close out the year, we thought it would be helpful to share the five most popular blog posts from 2019. These posts received the most views and seemed to provide useful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, check out these posts that you may have missed or revisit your favorites for fresh insight.
As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.
Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation