Drive More Patient Volume and Improve Your Bottom Line
By Jackie DeGroat and Megan Reeves
Here’s something you already know: hospitals need physicians in order to drive patient volume. Opening a new service line or expanding an existing one is dependent on successful physician recruitment.
What you may not fully understand is how to involve physicians in a way that engages them at a strategic level. It can be a challenge to incorporate their input, even when you know it’s important to do so. And it can be a particularly difficult prospect for hospitals who have not prioritized this approach in the past, as it means a change to the status quo.
But the reality is that involving physicians in your planning can improve their connection to your hospital and their loyalty to your mission, vision, and values. It can also increase their buy-in, leading them to be more productive and willing participants in service line growth. Additionally, physicians have a firsthand understanding of your patient’s needs. Their input into your strategic growth strategy can lead to better alignment with the needs of your market.
strategic growth planning,
hospital strategic growth,
strategic growth plan,
healthcare physician strategy
Heed these Warning Signs and Prevent Costly Consequences
By Sean Conway
When signing on with an outside partner for strategic growth insights and support, there are a variety of factors to consider.
Should you use an outside partner’s software platform, or develop your own?
Would a consulting firm or a services team be a better fit vs a technology platform?
Should you choose the partner who can do a little bit of everything, but may not specialize in one area? Or go with multiple partners, each with their own specialty?
Ultimately, the right choice depends on your organization’s unique needs. But, if you find yourself noticing any of the following things as you walk through the evaluation process with a new partner, take note, as it could be a warning sign for a less-than-stellar partnership down the line. Any one of these issues could lead to costly consequences that may not seem important early on, but could cause big problems for your hospital as the relationship progresses.
healthcare analytics partner,
Identify How Stratasan’s Software Can Most Effectively Meet Your Needs
Is your team equipped with the right tools to analyze data and execute your strategic plan? Do you have access to the expertise you need when looking to identify growth opportunities? Take this short quiz and identify which tools and services can improve your team alignment and promote strategic thinking.
With this quiz you'll receive:
- Immediate feedback about which of Stratasan's software and services are the right fit for your needs
- Answers about where to turn for improved data intelligence
- Insights about how to more effectively align your team and see growth results
healthcare strategic planning,
hospital strategic planning
Successfully Execute Your Strategic Planning Initiatives
By Megan Reeves
If you’re like many Americans, you made a few New Year’s Resolutions last month [I’m drinking more water this year, for what it’s worth] and you’re likely still trying to hold onto them. The struggle to keep our resolutions is very real. In fact, 80% of resolutions don’t make it past the second week of February.
With this reality in mind, it may be time to consider a different proposition. Instead of making resolutions, what if, instead we set goals? Goals are much more actionable and specific — which is what makes them more effective — whereas resolutions tend to be broad and vague. The argument for goal setting has its place in our personal life and is entirely transferrable to the work arena as well. Specifically, for hospitals and health systems who have a strategic plan in place for 2019, goal setting will be a vital part of your success.
How to Grow and Stay Relevant in the Evolving Healthcare Space
By Morgan Atkins and Daniel Dreaden
It has been predicted that 2019 will be marked by many changes in the healthcare industry. The progression towards more cost effective and convenient healthcare will continue to motivate mergers and acquisitions that will disrupt the status quo and alter the way consumers interface with this industry.
"In overwhelming numbers, consumers are willing to abandon old [healthcare] models for more efficient, convenient care… We are seeing this go far beyond flu shots." Ceci Connolly, managing director of PwC's Health Research Institute, said during a webinar on the study.
The shifting dynamics of healthcare will continue to drive providers of all sizes to remain flexible and open to new possibilities. Here are four ways hospitals can embrace these changes, stay competitive, and see growth in 2019.
healthcare market share,
healthcare mergers and acquisitions
We hope it’s been an incredible year of growth and learning through Stratasan's Strategic Growth blog series. We’ve learned how to apply the principles of “good strategy” to our annual planning, outlined how to achieve organizational alignment, and discussed how to thrive as an independent hospital in challenging healthcare times.
As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2018. These posts received the most hits and seemed to provide the most helpful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.
healthcare strategic growth,
healthcare service area,
Why You Need Both for Growth Planning and Physician Relations
By Haley Attridge, Tony Camarata, Rebecca Groner, Lee Ann Lambdin, and Dave Sellers
Every hospital and healthcare system looking to grow could benefit from reliable, clean, and standardized healthcare patient data. It’s critical for strategic planners and physician liaisons, in particular, to have access to data they can trust when looking to expand offerings, build physician relationships, and improve accessibility to care for their service area.
We recently compared state and CMS datasets and discussed how to sort through the complexities of both to extract valuable insights. If you missed that post, we encourage you to check it out, here.
In this post, we’re analyzing state and all-payer claims data. We’ll explore how these datasets differ, why they differ, and how, when armed with insights from both datasets, planners and liaisons can gain a more complete picture of the opportunities within their market.
healthcare strategic planning,
all-payer claims data,
Validate Your Market Understanding for More Informed Strategic Planning
By Morgan Atkins and Hank Neuhoff
An Environmental Assessment (EA) is an opportunity to validate your market understanding and can serve as an exposition on your market’s climate. EAs provide a comprehensive baseline for planning and can serve as a year-long reference point for measuring the progress and success of your strategic initiatives.
With so many high-priority outcomes connected to your EA findings, it’s important to get these assessments right. This checklist can serve as a handy guide to completing a successful EA. We’ll outline best practices and provide you with a step-by-step process for the best possible results.
market research analysis
Interviews with: Mitzi Kent and Dustie Maguire
Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.
physician referral tool,