By Morgan Atkins
Within healthcare organizations, teams are now a fundamental unit of organization. One study, published in The Harvard Business Review, found that ‘‘the time spent by managers and employees in collaborative activities has ballooned by 50 percent or more’’ over the last two decades and that more than three-quarters of an employee’s day is spent communicating with colleagues at many companies.
With the emphasis on teamwork, it’s important for the practices of these teams to be thoughtfully considered. Particularly, the common and important team effort of brainstorming new ideas together. “Studies show that people working in teams tend to achieve better results and report higher job satisfaction.” The New York Times Magazine reports. Knowing that, we wanted to discuss how brainstorming can be an effective team experience.
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strategic growth planning,
strategic planning,
growth planning,
team,
strategic growth plan,
growth mindset,
brainstorming
By Lee Ann Lambdin and Monika O’Clair
Huggins Hospital: A Planning Success Story

In 2017, Huggins Hospital had a fairly new leadership team and an outdated strategic plan. Given the ever-changing healthcare environment, their plan needed to be updated to reflect the new landscape.
Huggins realized it would be valuable to bring in an outside partner—someone who could bring a fresh perspective and innovative ideas—to guide them through the process. They were looking for a nimble planning process and techniques for seeking meaningful, diverse input into the strategic plan—all of which they found in their partnership with Stratasan.
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strategic growth,
strategic growth planning,
healthcare,
healthcare strategic growth,
service area growth,
data analyst,
healthcare analyst,
success story
By Lee Ann Lambdin, Taylor Smith, and Jackie DeGroat
Why It’s Critical for Measuring Progress, Driving Growth, and Meeting Goals
A Playbook for Independent Hospitals and Small Health Systems
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strategic growth,
strategic growth planning,
healthcare,
healthcare strategic growth,
analytics partner,
healthcare service area,
service area growth,
data analyst,
healthcare analyst
Practical Tips for Maintaining a Growth Mindset in your Organization
By Morgan Atkins
Stratasan understands how paramount change is to progress. We strive to be trailblazers in the healthcare space, developing innovative tools and services that address our clients' growth goals. The best way we can effectively lead our clients and provide value is by innovative thinking that challenges the status quo. Our goal is to empower our customers with the strategies that will equip them to more effectively face a challenging and ever-evolving healthcare industry.
At the heart of innovation is the ability to reframe your perspective. Henry Ford once said "If I had asked people what they wanted, they would have said faster horses." Often, the question itself limits what you think the possibilities are. If you have an open mind about the possibilities, you maximize your chances of building effective and unexpected solutions.
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strategic growth planning,
strategic planning,
strategy,
growth,
growth planning,
healthcare strategy,
working smarter,
healthcare growth,
healthcare trends,
leadership,
change,
healthcare leadership,
development,
core values,
hospital growth
By Lee Ann Lambdin
The Society of Healthcare Strategy & Market Development (SHSMD) annual conference is the biggest healthcare strategy conference nationwide. As stated on their website, it is “the premier conference for healthcare marketing, public relations and communications, and strategic planning professionals.” Headed into its 21st year, SHSMD Connections 2017 is taking place September 24 - 27 in Orlando, FL.
With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, this conference can easily be an enriching experience for attendees, but it can also feel like you’re drinking from a firehose.
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strategic growth,
strategic growth planning,
conference,
healthcare,
healthcare conference,
healthcare strategic growth,
SHSMD,
analytics partner,
service area growth,
shsmd17
By Hank Neuhoff
When you’ve invested significant time, capital, and resources in your organization’s growth and expansion, you want to ensure that your efforts are paying off.
You’ve walked through all the right steps for strategic growth planning: you conducted a business and operational analysis, developed a strategic plan, and your team has been executing against it. This planning process can be daunting for any team to manage, but especially so if you are a smaller hospital or one of the many hospital systems trying to maintain a growth mindset in the face of downsizing.
You have now arrived at step 8 of a successful strategic growth process: reviewing your plan’s execution to measure progress. The purpose of this review is to make sure your hard work is paying off and your goals are being achieved.
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strategic growth,
strategic growth planning,
strategic planners,
strategic planning,
data,
healthcare,
healthcare data,
healthcare strategic growth,
big data
By Scott Burns
When our product team originally conceived Launch Pathway, the benefits stemming from the feature now known as Storyboards was at the forefront. As we have learned in our 6 years at Stratasan, often times product design is improved when starting with the end in mind. Our basic goals for Storyboards were to be able to save snapshots of data and visualizations, edit your story or presentation, and have each storyboard presentation automatically refresh with each new data release.
More specifically, the main model of Storyboards is an ordered collections of snapshots, each of which can exist in multiple storyboards at a time (referred to as a many-to-many relationship). As we worked through a variety of design and functionality ideas, we came to the point where we knew if the end user could not save a snapshot quickly and efficiently all other functions would be moot. A breakthrough occurred when our Product Captain, Morgan Atkins, suggested Pinterest as a place for inspiration for this functionality.
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strategic growth planning,
data visualization,
Engineering,
Pathway,
product development,
launch pathway,
data presentation
Maintain a Growth Mindset in the Face of Tightening Margins and Shrinking Departments
By Lee Ann Lambdin
As healthcare margins continue to tighten and consolidation remains a reality for many small hospitals, numerous marketing professionals are feeling the need to validate their impact by developing marketing strategies based on reliable, data-based intelligence. The pressure is on to stretch marketing dollars as far as possible, and it’s important for marketing outreach to be focused and data-based.
Marketers and strategic planners alike are facing a new reality that requires them to do more with less. Many who have marketing in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:
- Either there was never a planning position or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
- Or, the planning position was eliminated over time and the function was consolidated with the marketing function.
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Tags:
strategic growth,
strategic growth planning,
strategic plan,
strategic planners,
health strategist,
healthcare planning,
healthcare strategic growth,
healthcare strategic planning,
hospital strategic growth,
hospital strategic planning,
healthcare analytics partner,
healthcare growth,
strategic growth plan