Healthcare Strategic Growth Blog

Stratasan’s Data Processing Services: A Strategic Growth Focus

Posted by Mike McDonald on Sep 6, 2016 10:42:21 PM

By Mike McDonald *

We’ve previously discussed the importance of the DIKW pyramid and how Stratasan uses this philosophy to help our healthcare partners make better strategic growth decisions. In this post, we will further unpack Stratasan’s data processing service and walk you through the technical aspects of how we turn raw data into actionable intelligence.

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Tags: Blog, strategic growth, strategic growth planning, strategic planning, data processing, data strategy, health care, healthcare, healthcare strategic growth, healthcare strategic planning, healthcare strategy

5 Tips for Maximizing Your Time at SHSMD

Posted by Lee Ann Lambdin on Aug 23, 2016 11:14:13 AM

 

 

Like any big conference, attending the Society of Healthcare Strategy & Market Development (SHSMD) Connections can be an overwhelming experience. Headed into its 20th year as an event, SHSMD Connections 2016 is taking place September 11 - 14 in Chicago. With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, it’s easy to see how this could be an enriching experience, but it can also feel like you’re drinking from a firehose.

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Tags: Blog, chicago, strategic growth planning, health care, healthcare, healthcare data, healthcare strategic planning, healthcare strategy, hospital, hospital planner, marketing development, SHSMD

Increase Marketing ROI: Use Data to Focus Your Outreach

Posted by Lee Ann Lambdin on Aug 10, 2016 8:20:16 AM

*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

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Tags: Blog, strategic growth, strategic growth planning, data, data analysis, esri tapestry segmentation, growth planning, health systems, healthcare data, healthcare marketing, hospitals, marketing, roi

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