Here’s a look at how to improve your hospital’s organizational alignment from top to bottom and and why getting this right could be the key to meeting your annual strategic goals.
As a healthcare strategic planner, your time is both limited and valuable. Planning departments are shrinking with the evolution of decision support departments. Strategic planners and marketers alike are facing a new reality that requires them to do more with less. Many who have planning and strategy in their title are responsible for marketing as well. This is due to one of two things:
As you may know, Stratasan recently updated our Physician Pathway application with referral relationships based on full-year 2016 Medicare data. This long-awaited update means you will have complete access to the most current patient data, giving your team a major competitive edge over other physician relations outreach programs in your service area.
Tags: physician liaisons, Physician Pathway, physician recruitment, physician referral tool, strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare data, healthcare strategic growth, physician liaision, healthcare physician strategy, physician outreach strategy, big data, vrdc
By Taylor Smith
You’ve walked through all the right steps for strategic growth planning: you conducted a business and operational analysis, developed a strategic plan, and your team has been executing against it. This planning process can be daunting for any team to manage, but especially so if you are a smaller hospital or one of the many hospital systems trying to maintain a growth mindset in the face of downsizing.
You have now arrived at step 8 of a successful strategic growth process: reviewing your plan’s execution to measure progress. The purpose of this review is to make sure your hard work is paying off and your goals are being achieved.
As healthcare margins continue to tighten and consolidation remains a reality for many small hospitals, numerous marketing professionals are feeling the need to validate their impact by developing marketing strategies based on reliable, data-based intelligence. The pressure is on to stretch marketing dollars as far as possible, and it’s important for marketing outreach to be focused and data-based.
Marketers and strategic planners alike are facing a new reality that requires them to do more with less. Many who have marketing in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:
Tags: strategic growth, strategic growth planning, strategic plan, strategic planners, health strategist, healthcare planning, healthcare strategic growth, healthcare strategic planning, hospital strategic growth, hospital strategic planning, healthcare analytics partner, healthcare growth, strategic growth plan
By Drake Jarman
By Lee Ann Lambdin and Forrest Rich
When given the opportunity to present market insights, pitch new marketing ideas, or showcase progress updates regarding your growth-related projects, are you delivering presentations that tell the most compelling story possible? Or do you often find that your presentations fall flat and fail to achieve your intended outcome?
Equipped with the right method for creating impactful presentations, your meetings can effetively and clearly present the right information and achieve your desired results. If your presentations are not clear, easy to interpret, and readily facilitating productive conversations, then this white paper is for you.
Providers in many markets are feeling the impact of reduced patient payments, competitor maneuvers, and new market entrants. When trying to determine the best expansion opportunities, hospitals and health systems often develop growth plans based upon instinct, local knowledge, or raw market data.
Discussions around “big data” — what it is and why it’s useful — are infiltrating every arena of the healthcare space. Strategic planning, marketing, business development, patient care, and health outcomes are looking to big data for answers.
While the intelligence gained from big data analysis is valuable, there are compelling reasons to believe that working with the right data is far more important than simply having access to, and analysis of, big data.
I hired a great analyst a few years ago. She was skilled with database programs, understood the complexities of the healthcare market, and had previously been a medical records coder—in short, she was very talented. The longer she was in her position, the more our state data was reported accurately and on a reliable schedule. It was a huge win for me and my team!
Recognizing her capabilities, I asked if she could start running "quarterly standard reports" that present key findings which could influence how our planning, marketing, and business development departments would function and what we would focus on in the weeks and months to come. These quarterly updates would be high-level summaries of our market landscape and would cover everything from our hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more.
Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data analysis, data analytics, healthcare, healthcare data, healthcare strategic growth, healthcare analytics partner, healthcare trends