Healthcare Strategic Growth Blog

Live Facilitation of Strategy Meetings

Posted by Tony Camarata on Jul 11, 2017 2:32:47 PM

By Tony Camarata

Has this ever happened to you? You walk into a strategy meeting with your strategic plan, ready to plan for the future, but walk out with a long list of to-dos instead? The meeting that was supposed to be used to chart your future growth strategy is spent asking and attempting to answer questions about past performance. Your organization’s key stakeholders need to know more insight into certain figures and also have requested intelligence that wasn’t prepared in advance, but they are not the right audience to jump into Excel pivot tables.

Storyboards will eliminate this problem with live meeting facilitations.

Launch Pathway is a data visualization tool that lives on top of state data. The Storyboards feature enables you to take snapshots of market share, service lines, payor mix, and maps of your facility and add them to presentation-ready decks within minutes, all within the application.

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Tags: data presentation, data visualization, maps, hospital strategic planning, strategic planning

Success Story: Switching to an Outside Partner When Your In-House Multi-State Data Process is Failing You

Posted by Drake Jarman on Jun 2, 2017 10:12:46 AM

By Drake Jarman

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Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, strategic planners, strategic planning, analytics partner, healthcare data analytics, data processing

6 Ways to Create More Effective Presentations

Posted by Lee Ann Lambdin on May 10, 2017 7:46:08 AM

By Lee Ann Lambdin and Forrest Rich

How to present more insightful and strategic data-based findings.

When given the opportunity to present market insights, pitch new marketing ideas, or showcase progress updates regarding your growth-related projects, are you delivering presentations that tell the most compelling story possible? Or do you often find that your presentations fall flat and fail to achieve your intended outcome?

Equipped with the right method for creating impactful presentations, your meetings can effetively and clearly present the right information and achieve your desired results. If your presentations are not clear, easy to interpret, and readily facilitating productive conversations, then this white paper is for you.

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Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, strategic planners, strategic planning, data, big data, presentations, data presentation

5 Key Considerations for Hospital Service Area Growth

Posted by Morgan Atkins on Apr 4, 2017 10:04:54 AM

By Morgan Atkins

The pressure to compete and expand market share is at an all-time high.

Providers in many markets are feeling the impact of reduced patient payments, competitor maneuvers, and new market entrants. When trying to determine the best expansion opportunities, hospitals and health systems often develop growth plans based upon instinct, local knowledge, or raw market data.

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Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, strategic planners, strategic planning, data, big data

Big Data or The Right Data? Why Hospitals and Healthcare Systems Should Focus on Data Relevant for Strategic Growth

Posted by Tony Camarata on Mar 8, 2017 11:43:58 AM

By Tony Camarata

Discussions around “big data” — what it is and why it’s useful — are infiltrating every arena of the healthcare space. Strategic planning, marketing, business development, patient care, and health outcomes are looking to big data for answers.

While the intelligence gained from big data analysis is valuable, there are compelling reasons to believe that working with the right data is far more important than simply having access to, and analysis of, big data.

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Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, strategic planners, strategic planning, data, big data

Healthcare Analysts are in Short Supply: How to Overcome the Challenge

Posted by Lee Ann Lambdin on Feb 14, 2017 1:33:49 PM
by Lee Ann Lambdin

I hired a great analyst a few years ago. She was skilled with database programs, understood the complexities of the healthcare market, and had previously been a medical records coderin short, she was very talented. The longer she was in her position, the more our state data was reported accurately and on a reliable schedule. It was a huge win for me and my team!

Recognizing her capabilities, I asked if she could start running "quarterly standard reports" that present key findings which could influence how our planning, marketing, and business development departments would function and what we would focus on in the weeks and months to come. These quarterly updates would be high-level summaries of our market landscape and would cover everything from our hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more. 

 

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Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, strategic planners, strategic planning, data analysis, data analytics, healthcare data, healthcare trends, healthcare analytics partner

6 Ways to Create More Effective Presentations

Posted by Lee Ann Lambdin on Feb 1, 2017 2:26:06 PM

How to Be More Insightful and Strategic with Data-Based Findings

by Lee Ann Lambdin and Forrest Rich

At the close of each quarter, strategic planners in the healthcare industry have the opportunity to present quarterly findings and progress updates to executive teams and upper-level management. These quarterly meetings often provide critical insight to continued advancement in planned growth-related projects or could be the ideal time to present new ideas. They present an opportunity to share key findings to leadership that can change the course of how a hospital’s planning, marketing, and business development departments will function in the weeks and months to come. Therefore, it is critical that you are prepared to tell the most compelling story possible with the data you have on-hand.

Executives expect these quarterly updates to be high-level summaries of the market landscape and cover everything from your hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more, to be presented in a brief, insightful, and visually appealing way. Insight to your progress in reaching planned goals and new details about emerging market opportunities will need to be clear and easy to interpret and must readily facilitate productive conversation.

In order to deliver the brief, insightful presentations that are expected from leadership, strategic planners must pull and sift through significant amounts of data to determine what details are most important. Planners are then tasked with transforming these meaningful details into a compelling story. Stratasan has compiled a list of six ways to tell a better story with your data.  

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Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, quarterly reporting, strategic planners, strategic planning, presentations

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, physician relations, Stratasan, strategic growth, strategic planning, Tapestry, tapestry segmentation

A Comprehensive Approach to Service Line Growth: Recorded Webinar

Posted by Jennifer Keller on Dec 19, 2016 2:33:33 PM

Have you been tasked with the growth of a particular service line or want to reach a larger population with your services?

If so, you don’t want to miss this recorded webinar session!

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Tags: Blog, health care, healthcare, healthcare service area, healthcare strategic growth, healthcare strategy, patient volume, service line growth, strategic growth, strategic planning, webinar

Integrating a CHNA into Your Strategy: Recorded Webinar

Posted by Jennifer Keller on Dec 13, 2016 9:57:16 AM

 Are you looking to improve your community relationships while positively impacting the health of the population in your service area?

If so,  you don’t want to miss this recorded webinar session!

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Tags: Blog, chna, community health, health care, healthcare, healthcare strategic growth, healthcare strategy, population health, strategic growth, strategic planning, webinar

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