Strategic Growth Blog by Stratasan

How to Create Healthcare Marketing Plans Based on Real-Time Intelligence

Posted by Drake Jarman on Aug 7, 2018 10:29:12 PM

How Tanner Health Has Found Success Through Advanced Market Segmentation

Stratasan's Drake Jarman and Kelly Meigs of Tanner Health System led a breakfast session on “How to Create Planning and Marketing Initiatives Based on Real-Time Intelligence” at this year's GSHMPR Annual Conference. Attendees learned how, by geocoding internal patient data to the block group level, Tanner Health System can assess growth plans in real-time and pivot execution strategies as needed.

Download the slides from their presentation, here.

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Tags: data-driven decisions, healthcare marketing, marketing roi, targeted marketing, hosptial marketing, success story, micro-target marketing

A Roadmap to Switching Analytics Partners

Posted by Drake Jarman on Feb 23, 2018 2:51:15 PM

By Drake Jarman

Make it Happen in 60 Days or Less

Switching healthcare data analytics partners can be scary. But keeping the status quo could be a costly mistake. Staying associated with a sub-par partner can lead to lost revenue, marketshare, and diminishing physician relationships. In a healthcare ecosystem where change is the only constant, hospital leaders want:

A partner who is nimble, creative, and who can scale to meet their evolving needs
A robust tool that can equip them with intelligence to adapt and evolve amidst changing healthcare realities
Data transparency for more insightful and effective growth planning

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Tags: data analytics, healthcare, analytics partner, healthcare analytics partner, healthcare data analytics, success story

A Template for Strategic Growth Planning

Posted by Lee Ann Lambdin on Feb 9, 2018 10:44:28 AM

By Lee Ann Lambdin and Monika O’Clair

Huggins Hospital: A Planning Success Story

In 2017, Huggins Hospital had a fairly new leadership team and an outdated strategic plan. Given the ever-changing healthcare environment, their plan needed to be updated to reflect the new landscape.

Huggins realized it would be valuable to bring in an outside partner—someone who could bring a fresh perspective and innovative ideas—to guide them through the process. They were looking for a nimble planning process and techniques for seeking meaningful, diverse input into the strategic plan—all of which they found in their partnership with Stratasan.

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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, service area growth, data analyst, healthcare analyst, success story

Healthcare Strategic Growth Blog

How to Create Healthcare Marketing Plans Based on Real-Time Intelligence

How Tanner Health Has Found Success Through Advanced Market Segmentation

A Roadmap to Switching Analytics Partners

Make it Happen in 60 Days or Less

A Template for Strategic Growth Planning

Huggins Hospital: A Planning Success Story

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