Healthcare Strategic Growth Blog

How to Create Healthcare Marketing Plans Based on Real-Time Intelligence

Posted by Drake Jarman on Aug 7, 2018 10:29:12 PM

How Tanner Health Has Found Success Through Advanced Market Segmentation

By Kelly Meigs and Drake Jarman

Stratasan's Drake Jarman and Kelly Meigs of Tanner Health System led a breakfast session on “How to Create Planning and Marketing Initiatives Based on Real-Time Intelligence” at this year's GSHMPR Annual Conference. Attendees learned how, by geocoding internal patient data to the block group level, Tanner Health System can assess growth plans in real-time and pivot execution strategies as needed.

Download the slides from their presentation, here.

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Tags: data-driven decisions, healthcare marketing, marketing roi, targeted marketing, hosptial marketing, success story, micro-target marketing

A Roadmap to Switching Analytics Partners

Posted by Drake Jarman on Feb 23, 2018 2:51:15 PM

By Drake Jarman

Make it Happen in 60 Days or Less

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In a healthcare ecosystem where change is the only constant, hospital leaders want:

  • A partner who is nimble, creative, and who can scale to meet their evolving needs
  • A robust tool that can equip them with intelligence to adapt and evolve amidst changing healthcare realities
  • Data transparency for more insightful and effective growth planning

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Tags: data analytics, healthcare, analytics partner, healthcare analytics partner, healthcare data analytics, success story

A Template for Strategic Growth Planning

Posted by Lee Ann Lambdin on Feb 9, 2018 10:44:28 AM

By Lee Ann Lambdin and Monika O’Clair

Huggins Hospital: A Planning Success Story

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In 2017, Huggins Hospital had a fairly new leadership team and an outdated strategic plan. Given the ever-changing healthcare environment, their plan needed to be updated to reflect the new landscape.

Huggins realized it would be valuable to bring in an outside partnersomeone who could bring a fresh perspective and innovative ideasto guide them through the process. They were looking for a nimble planning process and techniques for seeking meaningful, diverse input into the strategic plan—all of which they found in their partnership with Stratasan.

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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, service area growth, data analyst, healthcare analyst, success story

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