Healthcare Strategic Growth Blog

Stratasan's Demographic Data: [The Many Reasons] Why We Use Esri

Posted by Jason Haley on Mar 16, 2018 10:00:00 AM

By Jason Haley

One of Stratasan's most powerful assets is our demographic/psychographic data [check out our six-part Tapestry series here]. Using this data in tandem with our state, federal, and proprietary datasets we create actionable healthcare market intelligence from the block group level to the national level. What you might not know is that this annual demographic/psychographic data comes from Esri, the market leader in both GIS software and data. Most of our customers know that we use Esri for our demographic and psychographic data, but not everyone knows why.

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Tags: Blog, demographics, Esri, GIS, Psychographics, Tapestry

Know Your Customer Like Never Before, Part 6: The Remaining Potpourri of Tapestry LifeModes

Posted by Jason Haley on Jun 27, 2017 8:59:00 AM

By Jason Haley

For the sixth, and final, installment of our tapestry series, we’ll be covering Tapestry Segments in three differing LifeModes. (You can read the first, second, thirdfourth, and fifth posts or access the whole series here.) 

Download the Entire Series Here:

Since this last post is covering three LifeModes that are unrelated, it will be structured a little differently than the first five posts in this series. We’ll cover a large swath of Urbanization Groups, then specifically dive into each of the three LifeModes separately. Each of the LifeModes will utilize healthcare differently than the next, so we’ll look at each section individually,rather than holistically, like we have in the past.

It has been a lot of fun covering Tapestry Segmentation throughout this blog series and our hope is that you not only know more than you did when we started, but also how you can utilize Psychographic data to your advantage within your markets and patient populations! If you have any questions about Tapestry Segmentation that these posts have not answered, you are more than welcome to reach out to me directly at jhaley@stratasan.com.

Before we dive into the last post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and you, our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Know Your Customer Like Never Before, Part 5: Diversity in the City

Posted by Jason Haley on May 2, 2017 3:57:35 PM

By Jason Haley

For the fifth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, second, thirdfourth, and sixth posts or access the whole series here.)

Download the Complete Series Here:

This post (as well as the previous post) specifically highlights Tapestry Segments in LifeModes in America’s urban core. This post includes urban LifeModes predominantly made up of Ethnic Enclaves and Next Wave populations. Households in these Segments are made up of young, mobile, and diverse populations living in the most densely populated neighborhoods of the largest cities. As these populations get older and start families, they begin to move to neighborhoods that flank major cities as well as affluent suburbs. They will also begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Know Your Customer Like Never Before, Part 4: Life in the City

Posted by Jason Haley on Apr 11, 2017 9:06:27 AM

By Jason Haley

For the fourth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, secondthird, fifth, and sixth posts  or access the whole series here.)

Download the Complete Tapestry Segmentation Guide:

This post (as well as the next) will specifically highlight Tapestry Segments in LifeModes in America’s urban core. Since there are so many urban segments, we’ll be covering them over two posts. This first post will include urban LifeModes predominantly made up of white and black populations. Households in these Segments are made up of people ages 28-47 years old. As these populations age into their 30s and 40s, they will begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

Know Your Customer Like Never Before, Part 2: Targeting Older (40+) Rural Populations

Posted by Jason Haley on Sep 27, 2016 2:02:59 PM

 

Note: this post is part 2 of a six part series. You can read the firstthirdfourthfifth, and sixth posts here, or access the whole series, here.

As we know from the first post in this series, Esri's Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer's lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

Know Your Customer Like Never Before: Stratasan and Tapestry Segmentation

Posted by Jason Haley on Aug 16, 2016 9:38:20 AM

Note: this post is part 1 of a six part series. You can read the secondthirdfourthfifth, and sixth posts, or access the whole series here.

Know your customer. It's marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.

Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.

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Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

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