Healthcare Strategic Growth Blog

How To Survive and Thrive in an Age of Mergers and Acquisitions

Posted by Lee Ann Lambdin on Jul 31, 2019 10:16:26 AM

Practical Guidance for Marketers and Planners Trying to Navigate Change

By Lee Ann Lambdin

Healthcare mergers and acquisitions across the US continue at a rapid pace. According to Becker's Hospital Review, about $2.35 trillion in deals occurred globally [in 2018], up 57 percent compared to the same period last year. “Whether it’s hospitals buying up independent medical practices, hospital systems swallowing one another, or insurance companies merging with pharmacy chains, the prevailing attitude now is that bigger is better,” Medical Economics.

Gist Healthcare recently shared this graphic, which highlights how consolidated the hospital sector has become. Gist’s graphic displays how health systems account for more than 90 percent of all discharges in the US, with the largest 11 systems accounting for a quarter of discharges, and the largest 67 accounting for half. 

How can healthcare strategic planners and marketers stay focused, yet flexible, during these times of consolidation and change? This post provides practical tips for how to deal with the inevitable challenges that will come during an integration. Key elements include: 

  • Uniting separate strategies
  • Managing and merging multiple brands
  • Using your influence to affect change
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Tags: healthcare mergers and acquisitions, alignment, team work, collaboration, Cross-department collaboration, teamwork, communication

4 Ways to Get Things Done Across Departments

Posted by Chris Graffagnino on Feb 26, 2019 9:18:47 PM

Reduce Friction and Promote Teamwork

By Carly Farlow and Chris Graffagnino

As mentioned in a previous post, our team at Stratasan strives to be trailblazers in the healthcare space, developing innovative tools and services that address our clients' growth goals. The best way we can effectively lead our clients and provide value is by innovative thinking that challenges the status quo. And the only way to be innovative and develop products and services that truly make an impact is through cross-department collaboration—uniting the best thinking from every team.

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Tags: innovation, team work, continuous improvement, interdepartmental collaboration, collaboration, Cross-department collaboration, teamwork, communication

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