Uncovering the Top Concerns of Healthcare Decision Makers

Uncovering the Top Concerns of Healthcare Decision Makers

How Stratasan Will Help You Know Where to Grow

By Jennifer Keller

In 2021, the Stratasan team set out to better understand the healthcare strategists, marketers, and decision-makers in the industry we serve. We wanted to figure out what motivates them and where they struggle, so we can more effectively sympathize with their concerns and better tailor our products and services to capably address their top priorities.

Since we understand the value of bringing in outside expertise to fill knowledge gaps and amplify internal understanding, we knew it would be helpful to have the support of a team with specific qualifications to do this work. So, we brought on a team skilled at conducting in-depth qualitative research and utilizing simple frameworks to capture a central message.

Throughout this process, we heard a lot that confirmed what we already knew but also uncovered interesting new insights. In this post, we’ll share some common themes from our research, and how we’re pivoting our outreach to more closely align with the ways we provide value.

Uncovering the Cause

While one of our goals was to improve our messaging, another key priority was to hear from our market, whether they were customers of ours or not. We wanted to hear more about what the people on the strategy and growth side of healthcare were facing, to better understand their common pain points and frustrations. 

Speaking with everyone from analysts to VPs to CEOs, we were able to perceive big-picture concerns and pinpoint everyday hurdles. We got a better understanding of what’s on everyone's mind, which is… a lot. Top issues ran the gamut, including hospital consolidation, post-COVID realities, non-acute care, and physician loyalty. Ultimately though, all our research could be summed in one question:

 “With all this data and all these tools, why is our market still catching us by surprise?”

So many of the people we interviewed shared frustrations about not being able to get the right answers. Or, they were questioning the answers they did get. They were overwhelmed by the sheer amount of data there is to work with. Or the lack of good, clean data to analyze. Or, worse yet, they were frustrated by the vagueness of the reports they had to work with based on all the conflicting data. Everyone we talked to was left with a lot of unanswered questions, such as:

    • Which side of the highway should I build this new hospital on?
    • Why can’t this data tool give me more detail on our patient populations?
    • Why aren’t we seeing more traffic in our brand new cardiology wing?
    • How many doctors should we allow for in our next urgent care location?
    • Why are physicians referring so many patients to that clinic across the street?
    • How are the changing demographics in this neighborhood going to affect our 2025 strategy? 
    • How can I get the granular level of detail I need to actually make the right decision on our ICU planning?
    • Why haven’t I heard from a human after pinging this chatbot 8 times in the last minute?
    • What’s our growth strategy for when Gen Z grows up?
    • What questions aren’t we asking that we should be?

With so many questions weighing heavily, it’s easy to see why the professionals driving the growth of healthcare are stressed and overwhelmed. Our key takeaway though was a clear realization that Stratasan possesses the resources and intelligence to help. 

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Our Message to the Healthcare World

Stratasan software and services are how healthcare organizations can finally get a clear picture of what’s going on in their target markets – so they know where to grow next. We make it possible for our partners to:

  • Know the real reason why revenue from cardiac care was down for the third month in a row
  • Know the potential impact of the Omicron variant on elective surgeries next quarter
  • Know how much farther retirees would drive to see a specialist
  • Know exactly which unintended consequences would be built into that new ER wing planned for next year
  • Know where the doctors are really sending your patients
  • Know just how much bigger the reimbursements are for that other big health system in town
  • Know if last year’s uptick in adult orthodontic patients is really the first sign of a longer-term shift in demand

Stratasan can help you identify your strategic growth opportunities, plan, and develop your next steps. We offer very specific, tangible insights and data that’s transparent, so you don’t have to question the intelligence you collect. 

Stratasan is a partner that can offer real answers, real agility, and real support to address these specific needs.

Real answers – to your organization’s strategic growth questions, delivered by our dynamic analysis and visualization platform that enables you to drill deep into the most comprehensive dataset.

Real agility – from a collaborative, flexible partner, offering a wide range of products and services along with multiple delivery models to meet your specific needs.

Real support – from experts who will get back to you in minutes and give you helpful onboarding guidance and ongoing support.

That’s why organizations such as HCA Healthcare, Blue Cross Blue Shield, and Texas Hospital Association all choose to partner with Stratasan. And this approach is helping over 1,100 healthcare providers know where to grow.

If this message resonates with the conversations your organization has been having and you think Stratasan could be the right fit to help your team plan for the future, then let’s talk. We’d love to hear more about how we can support your growth initiatives and goals. Click here, to book a call with one of our experts today.

Article by Jennifer Keller, Senior Director, Brand Strategy, Stratasan 

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